Specialist, National Marketing & Communications

***Remote and must live in the United States***

JOB DESCRIPTION 

Job Summary

Provides support for the development and execution of enterprise-wide Molina marketing and brand initiatives. Responsible for driving/aligning marketing strategy to organizational goals and regulatory requirements. Ensures marketing campaigns and programs effectively support member engagement and provider relations priorities. Collaborates cross-functionally to develop data-driven communications plans, optimize resource allocation, and enhance the impact of communication efforts across the Medicaid, Medicare, and commercial lines of business.  

Essential Job Duties 
• Assists in the execution of growth market campaigns and go-to-market strategies aligned with market share and membership growth targets. 
• Conducts research and provides insights to support growth initiatives, including acquisition marketing and partnership campaigns. 
• Collaborates with internal teams (e.g., sales, analytics, brand, finance) and external partners to implement marketing plans that maximize lead generation and sales. 
• Maintains awareness of market strategy, sales opportunities, and competitor landscape for assigned regions. 
• Supports monthly meetings with market leadership and cross-functional teams to align on media strategy and sales targets. 
• Monitors campaign performance and presents metrics/results to leadership. 
• Ensures compliance with regulatory requirements and brand guidelines in all marketing materials. 
• Promotes enterprise-wide brand strategy to ensure consistent brand identity, messaging, and experience across all products, communications and member touchpoints 
• Assists in producing content and communications aligned with brand positioning for business development and request for proposals (RFPs). 
• Supports online reputation management, including monitoring media, social sentiment, and stakeholder perceptions. 
• Follows content governance and quality control standards for member and provider-facing materials. 
• Represents as a participant in new business implementation and brand transitions to establish brand identify and architecture and enforce brand strategy decisions 
• Follows content governance and quality control - ensuring all member and provider-facing materials meet brand, accuracy, accessibility, cultural competency, and regulatory standards. 

Job Requirements 
• At least 2 years of progressive marketing experience, preferably in health care/managed care experience, or equivalent combination of relevant education and experience. 
• Some experience with marketing analytics platforms and strategic planning tools. 
• Analytical and strategic thinking skills. 
• Organizational skills and attention to detail. 
• Project management experience/experience managing complex projects in a regulated environment. 
• Ability to work cross-functionally with internal/external stakeholders in a highly matrixed organization. 
• Effective verbal and written communication skills. 
• Microsoft Office suite and applicable software programs proficiency. 

Preferred Qualifications 
• Understanding of Centers for Medicare and Medicaid Services (CMS) regulations, Affordable Care Act (ACA), Telephone Consumer Protection Act (TCPA), Medicaid/Medicare programs, health care marketing best practices, and health care compliance standards. 
• Experience with marketing technology and tools (i.e. Hubspot, SalesForce, Marketo, Google Analytics, Content Management Systems, Salesforce Health Cloud, Adobe Experience Manager, Tableau). 


To all current Molina employees. If you are interested in applying for this position, please apply through the Internal Job Board. 

Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V