Content Marketing Specialist

Job Summary:

In this role, you will support the execution of Fx5’s marketing strategy by creating, editing, and optimizing content across multiple channels, including the website, blog, email, social media, and product and customer communications.

You will translate product and industry information into clear, compelling content; maintain the content calendar; support campaign execution; and ensure consistency with Fx5’s brand standards across all messaging.

Day-to-day, you will partner closely with Marketing, Product, and Customer Success to produce high-quality content that enhances customer engagement and contributes to demand generation, retention, and brand awareness.

Job Description:

Remote, United States

Role Basis - Full-Time (40 hours/Week)

FIVE x 5 (Fx5) is a committed partner in the success of our partners’ spirits operations. We take pride in providing a complete distillery management software solution for their businesses to let them get back to get you back to doing what they love: making great spirits.

Our software is their most valuable employee, saving them time, money, and peace of mind. It tracks operations from grain to bottle, keeps operations compliant with required tracking and reporting, and ensures sure they never run out of what you need to with complete inventory management.

Fx5 is a wholly held, independently managed subsidiary of Volaris Group, an operating group of the publicly traded buy-and-hold acquisition firm Constellation Software, Inc. We’re proud to offer our customers a stable, long-term partner by pairing our tailor-made industry solutions with the longevity of Volaris’s 30-year track record of sustained, successful operations.

Why work for FIVE x 5?

• Find your place here. Our culture is down to earth, inclusive, and empowering; every role is important to our success, supported by the broader team, and a significant opportunity to contribute.
• The best of both worlds. As an independent business within a larger corporate family (Volaris Group), you’ll have a small-company experience with big-company opportunity, community, and best practices, all with the stability of a major international firm.
• Serious benefits. Full-time total benefits include a competitive base salary, a market-leading discretionary bonus, great benefits (including all of the usual things, plus pet insurance, an ESOP, and other optional benefits), regular social events, and great PTO allowances.
• We succeed when you succeed. We offer an annual health & wellness and work-from-home stipend to make sure you’re taken care of, and put a significant emphasis on your training, development, and success to ensure your continued growth.
• Transparency is key. We have serious annual talent management (including annual team, individual, and role development goals based on a fully visible company strategic plan), monthly company performance updates, quarterly all-hands reviews, and total visibility into company progress against our plan. You’ll always know how you and the company are doing.

What will I be doing day to day?

FIVE x 5 (Fx5) provides two SaaS solutions, DISTILL x 5 and Whiskey Systems, supporting distilled spirits operations and compliance requirements for partners in the US & 20 countries. We’re passionate about helping our customers succeed and making it easier for them to be great, and we see ourselves as an extension of their businesses.

In this role, you will support the execution of Fx5’s marketing strategy by creating, editing, and optimizing content across multiple channels, including the website, blog, email, social media, and product and customer communications.

You will translate product and industry information into clear, compelling content; maintain the content calendar; support campaign execution; and ensure consistency with Fx5’s brand standards across all messaging.

Day-to-day, you will partner closely with Marketing, Product, and Customer Success to produce high-quality content that enhances customer engagement and contributes to demand generation, retention, and brand awareness.

Role Responsibilities

Content Creation & Editing – 45%

• Write, edit, and publish multi-channel content including blog articles, web pages, marketing emails, social posts, newsletters, product/customer communications, and educational resources.
• Repurpose and adapt content for different channels and audiences (U.S., U.K., AUS, others as business develops).
• Ensure all content meets Fx5 brand, tone, and accuracy standards, including grammar, clarity, and compliance requirements.
• Translate product, technical, and regulatory information into accessible, engaging content for distillery partners.

Campaign, Email, and Lifecycle Support – 20%

• Draft and support execution of marketing and lifecycle emails through Mailchimp, Pardot, or similar platforms.
• Build email templates, segments, and A/B tests based on direction from the Manager, Marketing.
• Collaborate on nurture programs, product adoption campaigns, and retention-focused communications.

Content Management, SEO, and Web Updates – 15%

• Update, maintain, and optimize website content through WordPress or similar CMS tools.
• Apply SEO best practices (keywords, metadata, internal linking, readability) to improve content discoverability and performance.
• Manage content calendars, publishing workflows, and version control across digital platforms.

Analytics, Reporting, and Continuous Improvement – 10%

• Track and review content performance metrics (email engagement, page views, CTR, SEO rankings).

• Identify opportunities for improvement based on data insights and share recommendations with the Manager, Marketing.
• Participate in test-and-learn cycles for messaging, subject lines, CTAs, and content formats.

Cross-Functional Collaboration & Support – 10%

• Partner with Product, Customer Success, and Sales to source information, gather customer stories, and refine content accuracy.
• Support internal knowledge and enablement materials as needed (product updates, FAQs, guides).
• Coordinate with contractors or vendors (writers, designers) as directed by the Manager, Marketing.
• Assist with event planning, coordination, materials, content development, fulfillment, and on-site engagement as needed.

Any other reasonable duties as assigned

Who will I report to?

Manager, Marketing

What makes me a good fit for this role?

Education & Experience

Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field; or 4+ years of equivalent professional experience in content development, digital marketing, or communications.

Professional Experience

• 2–4 years of experience in content marketing, digital marketing, copywriting, or a related communications role.
• Experience producing and publishing content across multiple digital channels (e.g., web, email, blog, social)
• Experience collaborating with cross-functional teams (e.g., Marketing, Product, Customer Success) to gather inputs and finalize content.
• Experience managing multiple content pieces or tasks simultaneously in a deadline-driven environment.

Software & Tools

Experience using the following software and toolsets:  

• CMS platforms (e.g., WordPress, Webflow, or similar) for creating, updating, and publishing digital content, including basic formatting and SEO elements.
• CRM and marketing automation systems—specifically Pardot / Marketing Cloud Account Engagement—for building email campaigns, landing pages, forms, digital assets, automated nurture workflows, and managing lists, dynamic segments, tags, behavioral triggers, and campaign reporting.
• Digital asset creation tools (e.g., Canva or equivalent) to prepare visuals for email, web, and social channels aligned to brand standards.
• Collaboration and project-management platforms (e.g., Confluence, Jira, Asana, Trello, or similar) to manage workflows, deadlines, and cross-functional reviews.

Preferences Include

• Experience with SEO best practices and optimizing content for discoverability.
• Experience supporting content analytics or performance reporting.
• Experience in a SaaS environment or regulated/technical industry.

Internal Requirements

A Professional and Technical assessment will be completed based on level 1 of the Content Marketing Specialist RDM to verify skill level is appropriate for the role.

Knowledge, Skills, and Abilities

• Content Development & Execution: Strong knowledge of multi-channel content development, including writing, editing, SEO, and repurposing content for web, email, social, and product/customer communications. Able to translate technical and regulatory product information into clear, accurate, and engaging content that reflects customer needs, industry context, and Fx5’s brand voice.
• Communication & Collaboration: Exceptional written communication and storytelling skills, with the ability to translate complex information into clear, engaging narratives tailored to different audiences, channels, and regions (U.S., U.K., AUS). Collaborates effectively with Marketing, Product, Customer Success, and external contributors to refine messaging and ensure consistency across campaigns.
• Technical & Digital Marketing Mastery: Proficiency with CMS and CRM tools, email marketing platforms, and marketing automation systems (e.g., WordPress, Mailchimp, Pardot, ActiveCampaign), with the ability to independently perform common publishing, formatting, and content management tasks. Comfortable using analytics tools and basic design software to support content performance, formatting, and iteration. Demonstrates a strong appetite to learn Fx5’s products, customers, and compliance-driven operating environment.
• Adaptability & Continuous Improvement: Ability to manage multiple content projects, adjust to shifting priorities, and work efficiently within deadlines. Applies creativity, curiosity, and a test-and-learn mindset to enhance content quality, improve workflow efficiency, and support evolving marketing needs across the customer lifecycle.
• AI & Innovation: Proactively applies AI-powered tools in content and marketing workflows to improve efficiency, creativity, and accuracy while ensuring compliance with Fx5 standards.
• Commercial Mindset: Connects content and campaign execution to revenue impact, customer value, lifecycle engagement, and overall marketing objectives, balancing quality, speed, and business impact.
• Industry & Market: Interest in or passion for regulated beverage and/or craft spirits or adjacent industries, with the ability to quickly learn terminology, processes, and partner needs to produce relevant, credible, and customer-centric content.

FIVE x 5 is an Equal Opportunities Employer

FIVE x 5 complies with the Colorado Equal Pay for Equal Work Act and other state and local pay transparency regulations. The base salary range represents the low and high end of the salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance, and any applicable state and local regulations that are not known at the time a candidate submits interest in an opening because of the nature of being a remote first, fully distributed workforce. The range listed is just one component of FIVE x 5 total compensation package for regular full-time employees. Benefits include medical, dental, vision, STD, LTD, life insurance options, vacation, sick/floater days, CSI or Fx5 Discretionary Bonus, 11 holidays, & 401k.

Base Hourly Compensation Range: $30.00 - $45.00

Fx5 Discretionary Bonus Factor: .15

Please see the job announcement in the Slack #Annoucement Channel for the close date of any posted position.

Application Instructions:

Internal – Apply through Workday

External – Apply through link included in job posting

Worker Type:

Regular

Number of Openings Avilable:

1