Strategic Marketing Manager

Coral Connect, LLC (“Coral”) is a technology-enabled service provider focused on reducing healthcare costs through intelligent data management, pharmacy optimization, and value-driven sourcing. Our mission is to make specialty care more accessible, efficient, and equitable by improving operations at community care organizations, infusion centers, and specialty providers. 

Job Overview: 

We’re looking for a hands-on, resourceful Strategic Marketing Manager to join our team, leading marketing strategy and execution for a leading healthcare services and technology organization. The ideal candidate has a healthcare background, is a self-starter who thrives in remote capacity, is comfortable juggling priorities, and brings strong expertise in managing social, writing, website, design, event, and sales/communications support. 

Responsibilities: 

Your key responsibilities will include: 

• Manage and update company website, ensuring content is fresh, accurate, and aligned with brand standards 

• Own and execute social strategy across platforms, growing followers, increasing engagement, and driving thought leadership 

• Collaborate closely with internal and external stakeholders to create thought leadership content (blog articles, videos, etc) 

• Bring marketing pieces to market from start to finish, including research, strategy, writing, design, distribution and measurement 

• Optimize website content and social posts using SEO and keyword best practices 

• Manage digital campaigns using marketing tools like HubSpot 

• Contribute to email campaigns, lead generation efforts, and content planning 

• Collaborate with sales to create pieces for use in the field, manage printing and collateral distribution channels, such as tradeshows, community events, and more  

• Create collateral using graphic design skills (e.g. Adobe, PowerPoint) 

Qualifications: 

To excel in this role, you should possess the following qualifications: 

• 5-10 years of experience in marketing, preferably in healthcare or a regulated industry 

• Demonstrated success managing social channels, including content planning, audience growth, and analytics 

• Proficient in WordPress and comfortable making updates, managing plugins, and troubleshooting issues 

• Familiarity with Google Analytics, Google Search Console, and social scheduling tools (e.g., Hubspot) 

• Excellent writing, editing, and communication skills 

• Highly organized and able to manage competing priorities 

• Comfortable working independently in a fast-paced, startup environment 

• Collaborative mindset and willingness to jump in wherever needed 

Education: 

Bachelor’s degree or relevant experience is required.