About the Role

We’re hiring a Product Marketing Manager to be the marketing lead for Rhythm’s VPP business. You’ll sit on the central Marketing team but be embedded with the VPP team, owning the story, go‑to‑market, and customer lifecycle for our VPP programs. This is a highly cross‑functional, hands‑on role where you’ll move quickly from shaping strategy to shipping campaigns, collateral, and experiments.

In the next 12–18 months, you’ll help us define and test value propositions, launch our first offers to homeowners in Texas (and later the Northeast and Mid‑Atlantic), and continually improve adoption, participation, and retention.

What You'll do

Strategy, Positioning & Customer Insight

• Own the VPP narrative, positioning, and differentiated value proposition for homeowners, starting in Texas and expanding to new regions.
• Define and refine the ideal customer profile (ICP) and segments using customer interviews, surveys, support insights, and product usage data.
• Translate complex VPP mechanics (events, incentives, devices, customer controls) into simple, compelling promises and clear expectations that build trust.

Go‑to‑Market & Lifecycle Ownership

• Serve as the end‑to‑end marketing owner for VPP: own go‑to‑market plans from concept to launch, across channels and partners.
• Design and optimize the full customer lifecycle: awareness → consideration → enrollment → onboarding → activation/participation → renewal/retention.
• Partner with Growth, Product, Sales, and Operations to decide where and how we show up (channels, offers, pricing, promo levers) for VPP.

Execution & Content

• Roll up your sleeves and create (or lead the creation of) landing pages, FAQs, email/SMS journeys, in‑app messages, sales collateral, and event communications.
• Build and maintain sales and care enablement: talk tracks, objection handling, cheat sheets, and training so teams can confidently sell and support VPP.
• Work closely with designers and copywriters to maintain a consistent, trustworthy customer experience across all touchpoints.

Experimentation, Analytics & Performance

• Define success metrics and funnels for VPP acquisition and engagement (e.g., page visits, lead → enrollment conversion, cost‑to‑acquire, MW enrolled, opt‑out/churn).
• Partner with analytics to build dashboards, run A/B tests, and systematically improve messaging, offers, creatives, and lifecycle flows.
• Synthesize qualitative and quantitative learnings into clear recommendations and next steps for the VPP and Marketing teams.

Cross‑Functional & Partner Collaboration

• Work daily with the VPP team (Product, Ops, Engineering, Data) to ensure launch readiness: targets, terms and consent, support workflows, and measurement plans.
• Collaborate with hardware and platform partners (e.g., battery OEMs, installers, VPP platform providers) to ensure aligned messaging and customer experience.
• Champion transparency and customer control in all communications, especially around events, incentives, device behavior, and data usage.

What We're Looking for

We know great marketers come from different paths, but for this role, we’ll prioritize the following:

Experience

• 5–8+ years in product marketing, growth/lifecycle marketing, or similar roles with strong product partnership.
• Strong B2C experience is required; you’ve marketed to consumers and owned outcomes, not just created internal decks.​
• Experience in one or more of the following is strongly preferred:
• • VPPs, demand response, load flexibility, or connected devices (batteries, thermostats, EVs).
  • Residential energy (solar + storage, retail electricity, home energy services).
  • B2B2C energy platforms (e.g., EnergyHub, Uplight, Virtual Peaker) supporting utilities’ residential programs.​

Skills & Mindset

• Proven ability to own the full customer journey: from awareness and acquisition through onboarding, engagement, and retention.
• Strong strategic marketer who can also be very hands‑on: you’re comfortable owning GTM strategy and then writing the brief, reviewing the copy, and shipping the campaign.
• Analytical and hypothesis‑driven: you define KPIs, interpret dashboards, and use experiments to make decisions on channels, pricing, messaging, and offers.
• Excellent storyteller and copywriter who can turn technical, operational complexity into clear, benefit‑led messaging for everyday homeowners.
• Comfortable working cross‑functionally with Product, Engineering, Operations, Sales, and Customer Care; you can influence without authority and keep everyone aligned.

Nice to Have

• Experience launching new products or programs in ambiguous, fast‑moving environments where you’re learning and iterating in‑market.
• Background in performance marketing, lifecycle marketing, or direct response, and familiarity with testing frameworks (A/B tests, multivariate tests).
• Experience in residential solar + storage or other home energy services where ticket sizes are large, and education/trust are critical.​

What Success Looks Like

In your first 12–18 months, success will look like:

• Clear, differentiated VPP positioning that resonates with target homeowners and is understood across Rhythm.
• Strong funnel performance from first touch through enrollment and activation, with a clear view of where and why prospects drop off.
• Meaningful MW enrolled and available within our VPP, supported by engaged, participating customers.
• High customer satisfaction and trust, with low opt‑out/churn and clear feedback loops into Product and Ops.

Why You’ll Love Working Here

• Real impact: Help build a new business line at the intersection of energy, software, and connected devices.
• Ownership: Serve as the end‑to‑end marketing owner for VPP, with real responsibility for strategy, execution, and results.
• Culture & flexibility: Friendly, transparent, mission‑driven team with a hybrid/remote‑friendly setup and strong work‑life balance.​
• Growth & rewards: Competitive compensation, annual bonus, great benefits, and opportunities to grow as Rhythm and the VPP business scale.