Sr. Marketing Specialist - GCG Custom Engineered Solutions
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GCG’s Custom Engineered Solutions (CES) division is seeking a Sr Marketing Specialist to own marketing strategy execution for our growing business unit across the United States and Canada!
As our Sr Marketing Specialist, you will translate business objectives into integrated marketing plans, lead go-to-market initiatives, and ensure campaigns drive measurable business impact. You’ll serve as the primary marketing partner to division sales and business leadership — influencing strategy while owning execution from concept through optimization.
A critical component of this role is hands-on experience marketing in Canada, including deep familiarity with Canadian marketing and communications regulations such as CASL. You must be comfortable balancing strategic planning with tactical execution while ensuring compliance, regional nuance, and market relevance.
This role offers a remote work arrangement with a preference for candidates located in the Eastern or Central time zones to support collaboration with our current marketing team. Travel is expected at approximately 15–20%.
What You’ll Do
Marketing Plan Ownership
Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs
Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
Manage priorities, timelines, and deliverables to ensure consistent progress against business goals
U.S. & Canada Marketing Leadership
Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations
Campaign & Go-to-Market Execution
Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization
Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand
Content & Sales Enablement
Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy
Partner with sales to ensure enablement materials effectively support the sales process
Maintain consistency in messaging and positioning while tailoring content to specific markets and regions
Performance Tracking & Optimization
Own performance tracking and reporting for assigned campaigns and programs
Analyze results and apply insights to improve campaign effectiveness and efficiency
Maintain organized documentation of campaigns, assets, and performance metrics
What You’ll Bring
Bachelor’s degree in Marketing or related field (or equivalent experience)
5–7 years of B2B marketing experience, preferably in industrial, infrastructure, energy, manufacturing, or related sectors
Direct, hands-on experience executing marketing programs in Canada with strong understanding of Canadian marketing and communications regulations (including CASL)
Proven experience managing integrated marketing campaigns and supporting go-to-market initiatives
Strong project and program management skills with the ability to independently manage multiple initiatives
Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, or similar)
Excellent written and verbal communication skills
Highly organized, detail-oriented, and comfortable operating autonomously in a fast-paced environment
Collaborative mindset with the ability to influence cross-functional stakeholders
What We Offer
Competitive base salary between $80,000 and $95,000, and an annual bonus based on company and individual performance
Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
An employee-centric company that values and truly appreciates our most important asset: You!
Our Use of AI in Recruiting
At GCG, we use AI technology to assist with our interviews by automating note-taking, allowing our hiring teams to focus fully on the conversation. This technology supports efficiency and accuracy in capturing candidate insights during interviews but is not used to evaluate resumes. All resume reviews and candidate assessments are conducted directly by our corporate recruiting team and hiring managers to ensure a thoughtful, human-centered approach.
About GCG Custom Engineered Solutions (CES)
Paige, a GCG company, has been delivering innovative wire and cable solutions for over 65 years. Serving industries including renewable energy, data communications, industrial applications, irrigation, and more, we are committed to engineering excellence, customer-driven innovation, and high-quality products that help businesses solve complex challenges with tailored solutions. Built on a foundation of expertise, flexibility, and humility, we are dedicated to solving customer challenges, adapting to their needs, and continuously improving. At Paige, we remove ego from the equation, fostering a collaborative, customer-focused culture that drives long-term growth, innovation, and enduring partnerships. Join us and be part of a company shaping the future of connectivity.