Sr. Manager, Practice Marketing

Why join us? This is an exciting time to join OneOncology. Our values-driven culture reflects our startup enthusiasm supported by industry leaders in oncology, technology, and finance. We are looking for talented and highly-motivated individuals who demonstrate a natural desire to improve and build new processes that support the meaningful work of community oncologists and the patients they serve.

Job Description:

Role Summary: The Sr. Manager, Practice Marketing will report to practice leadership and serve as the senior marketing lead for SunState Medical Specialists (SMS). This is a high-impact individual contributor role responsible for strengthening the SMS local brand, developing and writing content, fulfilling collateral requests (including ordering and inventory as needed), supporting community events, managing social media, and overseeing the reputation management platform and online reviews. The ideal candidate combines strong digital and content marketing expertise with excellent communication skills and a passion for healthcare and community service.

Responsibilities:

Digital, Content & Social Media Marketing

• Develop, write, and publish original content aligned to brand standards across social media platforms (Facebook, Instagram, LinkedIn, X, etc.)

• Monitor engagement, respond to comments/messages in a timely manner, and foster community interaction in coordination with practice leadership and in accordance with approved guidelines; do not disclose protected health information (PHI) in any response

• Lead local campaigns to raise awareness of services, providers, locations, and educational content; partner with internal stakeholders and agencies as needed and obtain required reviews/approvals prior to launch

Local Brand, Collateral & Content Development

• Serve as the day-to-day marketing partner for the local market, ensuring materials and messaging support the SMS local brand and growth priorities

• Manage collateral requests from internal teams: intake, prioritization, drafting/copywriting, collaborating with design team, routing for approvals, and delivery

• Order, track, and coordinate distribution of printed collateral and promotional materials; maintain basic inventory as needed

• Write and edit marketing content including flyers, brochures, website updates, social captions, event materials, and patient/community communications

• Develop and write blog content (topics, outlines, drafts) to support patient education, service line growth, and SEO; coordinate clinical/compliance reviews and approvals prior to publishing

• Create and manage patient testimonial and story content (identify candidates, draft/edit copy, coordinate photo/video as available, and publish) only with appropriate written authorization/consent and in alignment with HIPAA/privacy guidelines and required review/approval processes

Website Management

• Collaborate with internal website support for updates to website content (e.g. bios, services, events, announcements)

• Ensure content is accurate, HIPAA-compliant, and reflects current services

• Work with an agency to develop and implement SEO/SEM content

Advertising & Media Buying

• Plan, execute, and optimize paid advertising programs to support SunState Medical Specialists growth goals (digital, social, search, display, and select local media as appropriate) in accordance with brand standards and required review/approval processes

• Manage media buys and budgets: recommend spend allocation, coordinate placements, confirm flight dates, and ensure accurate billing and documentation

• Partner with internal stakeholders and/or agencies to develop ad creative, messaging, and landing page requirements; ensure brand alignment and obtain appropriate Legal/Compliance/clinical reviews as required prior to publishing

• Track performance (leads, calls, conversions, cost per result) and provide regular reporting with optimization recommendations

• Maintain working knowledge of local market opportunities and advertising policies for major platforms

• Manage media buys and budgets: recommend spend allocation, coordinate placements, confirm flight dates, and ensure accurate billing and documentation

• Partner with internal stakeholders and/or agencies to develop ad creative, messaging, and landing page requirements; ensure brand alignment and obtain appropriate Legal/Compliance/clinical reviews as required prior to publishing

• Track performance (leads, calls, conversions, cost per result) and provide regular reporting with optimization recommendations

• Maintain working knowledge of local market opportunities and advertising policies for major platforms

Reputation Management & Reviews

• Monitor online reviews do not disclose PHI and escalate sensitive issues to practice leadership for service recovery

• Track review trends and key themes; provide periodic insights and recommendations to improve patient experience and local reputation

• Collaborate with internal digital support to ensure the accuracy and consistency of SMS profiles

Local Events & Community Outreach

• Lead coordination of participation in health fairs, charity events, and other community initiatives in partnership with practice leadership

• Plan and execute in-office events (e.g., awareness months, educational sessions) and support event promotion across channels

• Develop and coordinate production of marketing materials (flyers, brochures, event signage), including vendor/print ordering as needed

Patient Access Center

• Oversee the day-to-day management and support of Patient Access Ambassadors, (PAA) ensuring consistency in workflows, performance expectations, and patient experience

• Assist with escalated patient issues related to new leads, patient concerns, etc.

• Manage and support the Salesforce instance and call management platform (Five9), including user access, workflow updates, and basic troubleshooting

• Coordinate with PAA’s on training and change communications related to new services, provider additions, scheduling updates, and access workflows

• Monitor and report on PAC-related performance in partnership with operations (e.g., call volume, conversion, abandonment, and appointment requests) and recommend improvements

• Partner with operations and practice leadership on call handling priorities, campaign routing, and service line promotions to support access and conversion goals

General Marketing Support

• Track, analyze, and report on key performance metrics (social media engagement, website traffic, paid media performance, event turnout, etc.)

• Support SMS Physician Liaisons with marketing collateral and promotional material needs

• Onboarding and offboarding physicians and advanced providers

• Develop marketing calendars and collaborate with leadership on messaging

• Ensure marketing initiatives (including advertising, patient outreach, and review responses) follow applicable policies and required Marketing/Legal/Compliance review and approval workflows prior to launch or distribution

• Maintain relationships with local organizations and referral partners

Communications

• Partner with practice leadership on internal communications (e.g., staff updates, operational announcements, and change communications) to ensure messaging is clear, timely, and aligned with SMS standards

• Develop and maintain patient-facing, referrer-facing and internal messaging including scripts and talking points, FAQs, and job aids for PAC use; coordinate required clinical/compliance reviews and approvals prior to deployment

• Partner with corporate support teams to develop, align, and execute external communications

Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience)

• 8+ years of progressive experience in marketing/communications; healthcare experience preferred

• Frequent travel within Florida required

• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)

• Familiarity with basic website content management systems (Acquia/Drupal a plus)

• Strong writing, editing, and communication skills

• Self-motivated, organized, and able to manage multiple projects at once

• Demonstrated ability to lead projects through influence (individual contributor), manage stakeholders, and drive work from concept through execution

• Graphic design experience is a plus

The above job description is a general overview of the responsibilities and competencies for this role at OneOncology. Specific details may vary based on the needs of the organization.

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