Sr Manager, Marketing Automation & Analytics

What is the Henry Schein ONE Way? Simply put, we care for each other. We treat each other with respect, kindness, gratitude, and awe. We welcome different viewpoints and encourage creativity. Henry Schein ONE believes that everyone has something amazing and unique to contribute, and we wouldn’t be Global Industry leaders today without all the individual contributions that bring our team together.

Our culture strives to provide a place where passion, individuality, autonomy, purpose and diversity succeeds. We strive to let you Schein because when you Schein so do we!

If you are still not sold on how great it is to be a Team Schein Member, then perhaps you need to hear about our Henry Schein Cares programs, team engagements, lunches, and extra wellness benefits. Or that our leadership encourages you to maintain a healthy work-life balance. There are so many perks too numerous to list. If you are intrigued, apply now, our Talent Acquisition team is excited to meet you!

JOB OVERVIEW:

Reporting to the Director of Integrated Marketing, the Sr Manager, Marketing Automation & Analytics owns Henry Schein One’s marketing automation ecosystem and analytics framework.

This role ensures our Adobe Marketo and ABM platforms are best-in-class, designs robust data flows to and from Salesforce, and partners cross-functionally to deliver scalable, measurable programs across email, advertising, events, nurture, and personalization.

The leader establishes data governance and validation processes; leverages AI to simplify workflows, enhance lead scoring and segmentation, and power predictive insights and chatbots; and delivers attribution models, dashboards, and performance analytics that optimize content and reporting to drive pipeline and conversion.

KEY RESPONSIBILITIES: 

• Own administration and operational excellence of Adobe Marketo and ABM platform; monitor system health and resolve issues.
• Design and maintain complex workflows between Marketo and Salesforce to optimize lead lifecycle, routing, scoring, and conversion.
• Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes.
• Develop and maintain attribution models and campaign performance dashboards; standardize KPI definitions across marketing funnel.
• Partner with RevOps and BizOps CRM admins to architect integrations supporting data workflow, attribution, campaign, lead source setups.
• Scope, build, QA, and launch programs requested by Demand Generation and other teams (email, advertising, nurtures, landing pages, events, webinars, content, websites, etc.) with SLAs and playbooks.
• Leverage AI to automate enrichment, segmentation, lead scoring; implement AI-powered chatbots and predictive analysis for personalization.
• Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting.
• Provide training, documentation, and change management to drive adoption of best practices across marketing and sales.
• Manage vendor relationships and compliance/security requirements; evaluate new tools aligned to roadmap.
• Mentor direct and indirect reports; align scopes and standards with related roles.

SCOPE: 

Typically manage two or more complex sections of a department, a more complex department, large and complex process or multiple large processes. Focus on executing goals in accordance with the policies and directives of senior management. Fully accountable for meeting the operating objectives of the department. Establish key operational objectives and work plans and delegate assignments to staff. May develop proposed budgets for approval and manage budget once approved. Operate with substantial latitude for independent action or decision. May play a role in high-level projects that have an impact on the function's future direction.

COMPLEXITY: 

Increased breadth of responsibility and overall accountability (e.g. strategy, finance, negotiation, communication, etc.). Work on complex issues where analysis of situations or data requires in-depth knowledge of organizational objectives, including an understanding of current business trends. Act as advisor/coach to subordinate(s) to meet schedules and/or resolve problems. Full knowledge of multiple areas within sub-function derived from experience in in non-management and manager level role(s). Focus on executing goals in an accurate and timely manner.

STRATEGY:

Translate and implement the strategy in order to further the sub-function's larger goals through the work of more senior professional staff. Create new, or recommends changes to policies and establish procedures that affect the sub-function

SUPERVISION: 

Manage work and goals of professional level staff performing non-routine work or who manage a more complex process or system. May have subordinate supervisors.

INTERACTION: 

Regularly interact with senior management, executive levels and/or customers on matters concerning several functional areas and/or other company divisions or units. Ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.

MANAGEMENT DUTIES: 

Typically can hire, terminate, or promote and may be aware of higher-level functional issues and concerns; another level of approval may be required. Makes decisions on salary increases, performance reviews, disciplinary actions, etc.

MINIMUM WORK EXPERIENCE: 

Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

GENERAL SKILLS & COMPETENCIES: 

• Excellent management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Outstanding presentation and public speaking skills
• Outstanding independent decision making, analysis and problem solving skills
• Understand, interpret and act on financial information that contributes to business profitability
• Ability to plan and manage complex and successful projects; understand available resources, develop timeline, budget and assign areas of responsibility
• Lead teams to achieve company goals and solve complex business issues in creative and effective ways
• Outstanding planning and organizational skills and techniques
• Communicate effectively with senior management and key stakeholders
• Strong negotiating skills and ability to effectively manage internal and external relationships
• Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
• Broad and wide-range of professional and managerial skills with a full understanding of industry practices and company policies and procedures
• Ability to lead and develop virtual teams
• Outstanding in multiple technical and business skills

SPECIFIC KNOWLEDGE & SKILLS: 

• 10+ years of progressive experience; 3+ years people management.
• 5+ years hands-on Adobe Marketo administration (certification required) and Salesforce integration expertise.
• Experience managing ABM platforms and programs; account-level targeting and personalization.
• Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI).
• Experience with AI-enabled automation, predictive analytics, and personalization workflows.
• Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills.

PERFORMANCE REQUIREMENTS: 

Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.

• A career in the healthcare technology industry, with the ability to grow and realize your full potential.

• Competitive compensation.

• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

*Benefits may vary by location or status.

Henry Schein One is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

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