Senior Product Marketing Manager

The Senior Product Marketing Manager is responsible for driving go-to-market strategy, positioning, and messaging for healthcare SaaS solutions. This role collaborates closely with product management, sales, and customer success to ensure alignment with market needs and business goals.

Key Responsibilities:

• Go-to-Market Strategy
  • Develop and execute product marketing strategies aligned with business objectives
  • Lead product launches and cross-functional initiatives
• Messaging & Positioning
  • Create compelling messaging for target personas and market segments
    Translate complex technical concepts into customer-centric language 
  • Partner with sales to develop enablement tools and training materials
    Support sales teams with value propositions and competitive insights
• Market & Competitive Intelligence
  • Conduct market research and competitive analysis
  • Use insights to inform product strategy and differentiation
  • Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech — and translate insights into actionable implications for Product, Sales, and the Executive Team.
• Cross-Functional Collaboration
  • Work closely with product, sales, and customer success teams
  • Align marketing efforts with product development and customer needs
• Architect a Repeatable GTM Engine
  • Own the creation of a repeatable, reusable GTM framework that accelerates product launches and ensures commercial readiness across the portfolio.
  • Be a Revenue and Growth Driver
  • Turn Product Marketing into a commercial growth catalyst that maximizes revenue from existing and new offerings.
  • Recommend low performing product sunsets and create a sunset strategy with commercial, finance, pricing and customer success organizations. Strategy directs segmentation, targeting, positioning, migration incentives to preserve market share of migration customers

Required Qualifications:

• Bachelor’s Degree in relevant field
• Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
• 8-12 years of relevant work experience
• Proven experience in product marketing within a SaaS or healthcare technology environment
• Strong communication and storytelling skills
• Ability to translate complex technical concepts into customer-centric messaging
• Experience collaborating with cross-functional teams
• Analytical mindset with ability to derive insights from data
• Ability to travel 15-20%

Other Knowledge, Skills, Abilities or Certifications:

• MBA or advanced degree is a plus
• Familiarity with HIPAA, HL7, and healthcare compliance standards
• Experience with CRM and marketing automation tools
• Knowledge of buyer personas and customer journey mapping
• Ability to thrive in a fast-paced, agile environment

Fortive 9 Behaviors:

Customer Obsessed: Champions a customer-focused culture by anticipating evolving needs and shaping solutions that deliver long-term value.

Strategic: Drives organizational impact by using data to derive insights that inform near-term and mid-range goals

Innovation for Impact: Influences innovation through demonstrating bold thinking and experimentation in own work and coaching others to do the same. 

Inspiring: Demonstrates purpose-driven impact through expertise and collaboration.

Builds Extraordinary Teams: Drives impact through collaboration and influence by fostering trust, sharing expertise, and aligning efforts across teams.

Courageous: Influences and leads by example through action and integrity—moves quickly toward goals, tackles challenges head-on, and encourages open sharing of ideas without fear.

Delivers Results: Leads complex initiatives to successful completion with high standards, precision, and urgency.

Adaptable: Applies rigor and stays true to process while fostering adaptability within the team.

Lead with FBS: Embraces FBS and models lean principles by mentoring peers and influencing teams, and going to Gemba for first-hand insight. 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.