Sr. Customer Marketing Manager - Remote within the United States

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.

Job Summary

Tests, iterates, and develops scalable programs and repeatable processes that can grow with the business. Designs and executes programs that help drive adoption, reduce churn, expand customer relationships, and activate customers as advocates across stakeholder groups including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities and multi-shop operators (MSOs), and suppliers. Works cross-functionally with Product, Sales, Customer Success, and Revenue Operations to help build the foundation for a customer marketing function that is data-driven, measurable, and built to scale.

Key Responsibilities 

1. Builds and operationalizes scalable customer marketing programs that support onboarding, product adoption, engagement, and long-term retention across the OEC ecosystem.

2. Designs, tests, and refines repeatable lifecycle marketing processes that can be implemented consistently across customer segments, partners, and product initiatives.

3. Builds strong relationships with key customer stakeholders including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities, multi-shop operators (MSOs), suppliers, and industry partners to position OEC and our customers favorably within the industry.

4. Partners with customer facing teams to strengthen engagement strategy for key enterprise customers, including Customer Advisory Board (CAB) and other strategic executive relationship programs.

5. Partners closely with Product, Sales, Customer Success, and Revenue Operations teams to align customer engagement strategies with product roadmaps, go-to-market initiatives, and revenue objectives.

6. Develops targeted customer campaigns and communications designed to increase product usage, expand platform engagement, and reduce customer churn.

7. Establishes and manages customer advocacy programs including testimonials, case studies, reference customers, and customer success stories that highlight real-world value.

8. Conducts customer interviews and gathers voice-of-customer insights to inform marketing strategy, product positioning, and customer experience improvements.

9. Collaborates with marketing and events teams to showcase customer success stories through webinars, industry events, and digital content initiatives.

10. Defines and tracks key performance metrics related to adoption, engagement, retention, and advocacy, using data insights to continuously improve lifecycle marketing programs.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, Business, or a related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute.

Experience

At least 6 years of experience in B2B marketing focused on customer marketing, lifecycle marketing, or retention marketing in a SaaS or technology environment, with demonstrated experience building or managing customer marketing programs including onboarding journeys or lifecycle campaigns and advocacy initiatives, plus hand-on work with product usage data, and a proven ability to build scalable, repeatable processes and programs from scratch. Automotive aftermarket industry experience highly preferred, particularly working with OEMs, insurers, repair networks, MSOs, dealerships, or parts suppliers. Familiarity with the operational and technology ecosystem that connects these stakeholders will help accelerate impact in this role. 

Must also be able to demonstrate the following skills and abilities:

· Strong written and verbal communication skills, with the ability to write clearly for both technical and non-technical audiences — from subject lines and nurture emails to executive summaries.

· Comfortable operating in ambiguity and creating structure where none previously existed.

· Data-driven mindset — comfortable working with engagement data, health scores, and CRM reporting to identify risk, opportunity, and program performance.

· Proficiency with marketing automation platforms (HubSpot).

· Skilled at collaborating across teams.

· Customer-focused orientation with genuine interest in understanding the day-to-day workflows of repair shop owners and operators.

· Excellent project management skills — able to manage multiple programs, deadlines, and stakeholders simultaneously.

· Flexible and adaptable approach to work, with the ability to shift priorities in response to business needs.

· Able to effectively work and thrive in a remote/hybrid environment with limited in-person interactions.

Special Position Requirements

• Travel is expected for this role up to 10% of worktime.

• Willing and able to attend virtual meetings with the laptop camera on.

What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry. 
 

OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.