Social Marketing Specialist

Overview

World Travel Holdings is seeking a passionate, analytical Social Media Marketing Specialist to join our in-house marketing team. This hands-on role offers full ownership of the social media strategy for our owned cruise brands, including Cruises.com and CheapCruises.com. You will play a key role in driving brand growth, engagement, and community across all major social platforms.

The ideal candidate is a digital native with a deep curiosity for the ever-evolving social media landscape and a strong grasp of emerging trends. You are both a creative storyteller and a data-driven marketer, comfortable balancing innovative content with performance analysis in a fast-paced environment. In close collaboration with the broader marketing team, you will help ensure our brands’ social presence is fresh, engaging, and consistently delivers measurable results.

About the CompanyWorld Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

Responsibilities

• Full ownership of executing a comprehensive, multi-platform social media strategy for World Travel Holding’s owned cruise brands.
• Manage the end-to-end content lifecycle: ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
• Identify and manage relationships with influencers and content creators.
• Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
• Plan, deploy, and optimize paid and organic social media campaigns for several owned cruise brands.
• Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.
• Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
• Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.

Qualifications

• 3+ years of hands-on experience in social media management, with a proven track record of growing an online community.
• Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
• Demonstrable experience with executing and optimizing paid social media campaigns.
• Proven success in building and managing influencer & partnerships relationships.
• Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.

Compensation and Benefits

Estimated Pay Range: $58,000 - $65,000/year

Benefits Overview:

• Comprehensive medical, dental, and vision coverage
• Company-paid life and disability insurance
• 401(k) with discretionary company match
• Paid time off and holidays
• Travel discounts and employee perks
• Employee Assistance Program (EAP)
• Professional development and learning opportunities

EEO Statement

World Travel Holdings is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to any status protected by applicable law.