Senior Marketing Specialist - Remote

Role and Responsibilities Role and Responsibilities

The Senior Marketing Specialist is accountable for the organization and the implementation of marketing programs in support of the company’s sales and client retention goals. This position leads and/or supports a wide variety of marketing initiatives that directly impact business performance. In an individual contributor role, the successful candidate must work independently, be a good problem-solver, have a solid grasp of the PBM business, and be proactive in identifying opportunities and appropriate next steps on the projects they lead. A bias for action is important. It is a senior, hands-on role, and the candidate must be able to adeptly maneuver across marketing projects and manage a wide variety of events and activities. This position has broad areas of responsibility and will work cross-functionally across the organization. The Senior Marketing Specialist is expected to perform these and additional duties and responsibilities professionally and efficiently, contributing to the overall success of Liviniti:

Manage strategic marketing initiatives. This includes planning and managing complex projects such as raising the company’s profile (through speaking opportunities, industry awards, trade shows, and conferences), lead generation campaigns, member communication programs, or social media and web initiatives.
Development and design of presentations and marketing collateral, coordinating with various teams and resources.
Design, manage, and analyze customer surveys, lead generation campaigns, and client/broker initiatives to generate actionable insights for refinement and strategic decision-making.
Organize and prioritize large volumes of projects/information.
Lead Video Production and Editing: Manage video content creation, from planning and scripting to production and post-production, ensuring alignment with marketing goals and brand standards.
Evaluate and optimize marketing initiatives using analytics to assist in improving the success rate of marketing initiatives, identify opportunities to enhance our marketing positioning, and track results of marketing efforts (promotions, trade shows, etc.) to determine the level of success for each effort and opportunities for improvement.
Digital Marketing Execution by developing email templates and landing pages using Pardot and Outlook, ensuring high engagement and conversion. Includes analysis of results. Expertise in marketing automation required.
Work independently and within a team on key initiatives and ongoing projects. Acts as project manager for special projects, which may include planning and coordinating multiple presentations, disseminating information, managing mailings/email blasts, benefit fair coordination with the CE team, new lead generation projects, LinkedIn and social media, support for HR/employee initiatives, or other initiatives as assigned.
Leverage PPT, Word, InDesign, and the Adobe Creative Suite to develop, refine, and enhance marketing collateral that presents our value proposition and product suite in a compelling, professional manner.
Utilize our electronic document management systems, ensuring seamless organization, access, and retrieval of information.
Abide by all obligations under HIPAA related to Protected Health Information (PHI). Attend, complete, and demonstrate competency in all required HIPAA Training offered by the company.
Flexibility to understand, appreciate, and embrace that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice.

What We Have to Offer

Our benefits package is designed to keep our employees happy and health - physically, mentally, and financially.

Medical, Dental, Vision Insurance
Disability and Life Insurance
Employee Assistance Program
Remote work options
Generour Paid-Time Off
Annual Reviews and Development Plans
Retirement Plan with company match immediately 100% vested

Required Skills and Competencies

Expert knowledge of Microsoft Office tools, especially Outlook, Word, Excel, and PowerPoint.
Proficient in Adobe Pro, InDesign, and Illustrator.
Expert knowledge of both social media and email marketing.
Demonstrated ability to execute multiple projects simultaneously.
Ability to analyze and interpret data and solve practical problems.
Exhibit great creativity and resourcefulness, and good problem-solving skills.
Constant attention to detail, including grammar, spelling, numeric accuracy, and maintaining a professional office environment.
Ability to work independently and make logical business decisions given general guidance.
Ability to consolidate ideas and collaborate with cross-functional working groups.
Ability to communicate at all management levels within an organization, including customers, vendors, and business partners.
Interest and ability to constantly learn and apply innovative ideas to the operation of the office and the organization.

Supervisory Responsibility

This position has no direct supervisory responsibilities.

Position Type and Expected Hours of Work

Full-time, salary position.
Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 8:00 AM to 5:00 PM CT. We cover clients from the West to the East Coast, work times must be adjusted to cover meetings in all time zones. Ability to work extended hours, weekends, and holidays pursuant to industry demands.

Travel

This position may require minimal travel at times.

Required Education and Experience

Bachelor’s degree in marketing, business, or a similar field.
4+ years of communications, marketing, or related business experience.

Preferred Education and Experience

Knowledge of Camtasia preferred.
Knowledge and Pardot/SalesForce preferred.
B2B marketing experience preferred.
Knowledge of HTML is a plus.
Healthcare, PBM, or life sciences experience is a plus.

Liviniti, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Liviniti, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Liviniti, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Liviniti, LLC employees to perform their job duties may result in discipline up to and including discharge. EOE M/F/D/V

Senior Marketing Specialist - Remote

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