Senior Marketing Manager (REMOTE)

Department: Marketing

Employment Type: Full Time

Location: REMOTE US

Compensation: $125,000 - $135,000 / year

Description

• Is deeply embedded in music and/or record collecting culture
• Engages with music community authentically, with enthusiasm, credibility, and empathy
• Understands collector psychology and motivations, from new collectors to seasoned obsessives
• Brings both a strategic mindset and operational rigor
• Leads with data, insight, and a strong sense of community
• Sees content as the core engine powering discovery, engagement, and conversion
• Understands the tools and technology required to operate a modern performance marketing ecosystem
• Translates vision into impactful, measurable execution
• Has a sharp understanding of the market—from anticipated new releases to what makes specific pressings collectible
• Possesses a strong grasp of brand strategy and knows how to unlock its full potential
• Can activate and scale the passion of millions of music fans by leveraging user-generated content (UGC) to deepen engagement
• Is a clear communicator who can distill complex ideas into actionable direction
• Thrives in both ambiguity and clarity, guiding teams through evolving priorities
• Is a positive, inspiring leader who knows how to unlock the potential of individuals and teams, enabling them to do their best work
  
  

Key Responsibilities

• Define and drive a integrated marketing strategies that where content fuels SEO, AEO (AI-driven discovery), lifecycle marketing, and performance channels to grow Discogs’ global audience while deepening engagement with our core community of collectors
• Translate high-level vision into clear, actionable plans across campaigns, channels, and initiatives that balance brand storytelling and performance marketing to deliver measurable business impact
• Develop and lead the annual marketing roadmap across awareness, engagement, and marketplace growth

• Act as the internal voice of the record collecting community, grounded in authentic participation and advocacy
• Maintain deep, current awareness of:
  • Anticipated releases, reissues, and limited pressings
  • Trends across vinyl, cassettes, and emerging collector segments
  • What drives rarity, value, and desirability
  • Cultural moments—past and present—that shape music creation, discovery, and collecting
• Translate collector motivations —completionism, scarcity, sound quality, cultural significance—into marketing that meaningfully serves audience wants and needs
• Ensure all campaigns and content resonate with core collectors, new enthusiasts, and music obsessives
  
  
• Build programs that serve the community first, fostering trust, loyalty, and participation

• Annual Roadmap & Market Expansion: Lead the end-to-end annual marketing roadmap, driving global brand awareness and market expansion by identifying and unlocking new, diverse audience segments such as Gen Z and emerging vinyl/cassette collectors.
• Market Intelligence: Serve as the definitive internal expert on music industry and collector trends, leveraging deep insights into growth areas like the vinyl resurgence to capture underserved audiences.
• Full-Funnel Journey Mapping: Develop integrated campaigns that meet users at every stage—from initial discovery and onboarding to first purchase and lifelong collecting.
• Retention & CLV Optimization: Design and scale lifecycle programs that increase activation and retention, utilizing personalized engagement and behavior-based content to maximize Customer Lifetime Value (CLV).
• Strategic Content: Deploy content as a tool for education and re-engagement, ensuring users are onboarded effectively and remain active based on their specific preferences.
• Conversion & Product Synergy: Partner cross-functionally to optimize key product flows and improve conversion rates across the marketplace.
• Omni-Channel Oversight: Oversee a cohesive execution strategy across email, social, on-platform messaging, advertising, and promotional campaigns to stimulate marketplace activity and community engagement.

• Scalable Content-Driven Growth System: Establish content as a reusable engine across Search (SEO, AEO, structured data), Lifecycle (CRM, email, in-product), and Performance channels (paid media, retargeting) to drive discoverability, engagement, and retention.
• Strategic Funnel & Personalization: Capture high-intent demand and power personalized user journeys by developing frameworks that optimize for both human audiences and AI-driven discovery (AEO).
• SEO & AI Discovery Leadership: Own the marketing strategy for search and AI retrieval, ensuring high visibility and establishing Discogs as the trusted authority in music data and record collecting.
• Community-Driven Authenticity: Leverage and scale user-generated content (UGC) to harness community expertise, enriching the platform while maintaining a cohesive, expert-level brand voice.
• Global Brand Integrity: Expand Discogs from niche to mainstream through scalable content systems, ensuring a consistent identity across editorial, partnerships, and PR while preserving credibility with core collectors.
• Cross-Functional Infrastructure: Partner with Product, Data, and Engineering to align metadata, taxonomy, and content structure for maximum discoverability and long-term technical authority.

• Operational KPI Ownership: Own and monitor marketing KPIs across content, lifecycle, SEO/AEO, and paid channels, establishing clear metrics to measure and improve marketing effectiveness.
• Data-Driven Optimization: Analyze performance data and ROI to continuously refine campaigns, messaging, and the overall channel mix for sustainable growth.
• Strategic Budget Management: Manage and allocate the marketing budget across organic, paid, and earned media, ensuring efficient spend and high-impact resource utilization.
• Scalable Systems & Efficiency: Build robust processes and systems that improve operational efficiency, measurement accuracy, and total marketing impact.
• Cross-Functional Strategy Alignment: Partner with Product, Design, Data, and Engineering to align on overarching strategy, optimize user journeys, and enhance technical marketing infrastructure.

• Visionary Team Leadership: Lead and inspire a diverse marketing team spanning content, lifecycle, campaigns, performance, communications, and community engagement, providing clear direction while fostering a culture of creativity, accountability, and continuous improvement.
• Strategic Internal Collaboration: Partner closely with Product, Design, Data, and Community Support teams to align on overarching strategy and enhance total marketing effectiveness.
• High-Impact Partnerships: Collaborate with the Partnerships team to build and grow relationships with record stores, dealers, labels, artists, and audio manufacturers (e.g., turntables, speakers).
• Growth Opportunities: Identify and unlock co-marketing and growth opportunities through strategic relationships with key stakeholders across the global music and audio ecosystem.

Skills, Knowledge and Expertise

• Analytical Rigor: The ability to balance a big picture creative vision with a data-driven mindset. You should be as comfortable in a pivot table as you are in a brand mood board.
• Musical & Cultural Fluency: A deep understanding of the record-collecting ecosystem. You don't just have records; you know why a First Pressing matters.
• Scaling Expertise: Proven success in taking a brand international while maintaining authenticity.
• Project Management: Ability to manage complex, multi-layered projects from conception to completion.
• Communication: Exceptional oral and written communication skills with the ability to influence others.
• Creativity: A big picture visionary mindset balanced with tactical execution.
• Interpersonal Skills: A team player who can lead directly and influence indirectly across departments.

• This position manages all employees of the department and is responsible for leadership, performance management, and hiring of the employees within its department. 

• Required
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Experience: 8+ years of progressive marketing experience, including a proven track record in a global marketplace or enthusiast community. Prior management experience is required.

Benefits

• Competitive compensation: salary, plus performance-related bonus program
• 401(k) with employer match
• 100% company-paid medical and dental insurance benefits for you and your dependents
• 4 weeks paid vacation, increasing based on tenure
• 18 weeks paid leave for birth moms
• 8 weeks paid parental leave, including for adoption
• Monthly wellness allowance
• Annual professional and personal development allowance
• Work from home office set-up and expense allowances 
• Flexible work location opportunities 
• Employer matching toward charitable contributions