Senior Marketing Manager, Acquisition & Operations

About ev.energy

We’re building the world’s largest Virtual Power Plant (VPP). By connecting to vehicles and chargers, we turn EVs into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels.
We’re scaling across North America and Europe. We are moving fast, we are AI-first, and we are looking for builders who want to power the grid of the future.

The opportunity

We're looking for a Senior Marketing Manager, Acquisition & Operations to own both the operational infrastructure and execution of our acquisition marketing motions. Someone equally comfortable building campaigns in the tools, navigating complex cross-functional program requirements, and designing the systems that make delivering those campaigns faster and more scalable.

You'll be expected to use AI tools as a core part of how you work — if you're actively experimenting with AI in your marketing work today, you'll feel at home here.

We've already grown several North American programs to industry-leading EV driver adoption rates. Email is our most established acquisition channel, with a well-developed growth engine in place. The opportunity here is broader: we're growing our ecosystem of marketing affiliates and partners, while we refine digital acquisition and test new channels, and we need someone who can execute those campaigns while building the operational discipline behind our D2C growth engine. 

You’d be helping us establish our centre of excellence in scaling VPP and EV managed charging programs — one of the most important infrastructure challenges of the clean energy transition.

This is a builder role for someone who gets energy from turning ambiguity into process, and process into results.

• Experience: 6+ years of progressive marketing experience, including significant ownership of both campaign execution and operational processes — ideally in a D2C or startup environment

• Key skills: 

  • Demonstrated AI fluency — use of AI tools in your marketing work, OR formal AI education or coursework. This is a hard requirement.

  • Experience with Braze or similar D2C email and lifecycle platforms (Klaviyo, Iterable, Customer.io, Mailchimp)

  • Hands-on campaign execution across multiple channels and workstreams — you're comfortable in the tools

  • Ability to design, run, and systematize marketing experiments.

  • Strong analytical skills and ability to track performance across channels

  • Experience coordinating with external agencies, freelancers, or contractors to extend execution capacity

• Other abilities & qualities: 

  • Proven ability to build scalable campaign operations in a startup environment — you've been the person who creates the system, not just runs within one

  • Comfortable with ambiguity — you can create structure where none exists and move forward without a complete playbook

  • A collaborator who works well across functions — Product, Data, Creative, and external partners

  • Genuine interest in clean energy, electrification, or climate a plus

AI-powered ways of working

• Actively use AI tools, including Claude, to multiply our outputs across campaign development, delivery, and process documentation

• Identify new AI tools and applications that improve the team's speed, quality, and scale of output

• Help establish AI-powered workflows as standard practice across the user acquisition team

Campaign operations

• Build and own the operational infrastructure for how acquisition campaigns get briefed, planned, executed, and measured across channels, ensuring tight alignment with Program Management and technical stakeholders

• Develop repeatable frameworks for campaign intake, prioritization, and delivery that make every future launch faster and more predictable

• Build and maintain the channel launch playbook — how ev.energy tests, launches, and measures new acquisition channels

• Maintain campaign measurement standards, working closely with the Data team to ensure consistent attribution and performance visibility

• Coordinate agency, freelancer, and contractor relationships to extend execution capacity when needed

Campaign execution

• Execute acquisition campaigns hands-on across channels — building, launching, and optimizing programs yourself, while troubleshooting the "last mile" blockers that often arise in complex energy program launches.

• Execute acquisition email campaigns within an established email growth engine, supporting our Senior Lifecycle Manager on delivery processes

• Drive campaign delivery across marketing affiliates and partner programs, working closely with the Head of User Acquisition

• Partner with the Sr Growth Marketing Manager on go-to-market execution for key market initiatives

Benefits
The salary range for this role is $126,100-$142,000 CAD.

Key benefits include:

• Equity, in the form of share options (granted as a % of your salary)
• Healthcare provided by Canada Life (Premium plan)
• Life assurance of 2x your salary
• Paid-for co-working access (on-demand or subscription)
• Annual 'Team Week' whole company offsite
• L&D allowance of $1,300 CAD per year
• You can find out more about our full range of perks and benefits here.

Location & how we work
The majority of people at ev.energy work on a fully remote basis, with a small number of roles based on-site in our testing sites. This role is fully remote in the Canada - preferably on the east coast.
This means that most of our people work from home, but we're happy to provide co-working subscriptions if you'd like to spend time at a WeWork (or other co-working space close to you).
We balance our remote set up by getting everyone together once a year for an offsite, as we know that spending time together IRL is super important.

We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy. We'll always do our best to accommodate reasonable adjustments to the interview process if needed - just let us know.