Senior Marketing Manager

JOB SUMMARY 

The Senior Marketing Manager for Connect operates as a “mini-CMO” for the BU — the single marketing leader accountable for translating Connect strategy into pipeline, brand, and growth. Connect is Argano’s data, integration, analytics, and cloud-platforms business, spanning Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS, and other publishers. The role owns BU marketing strategy, product-marketing messaging and positioning, campaign architecture, and — in close partnership with the Connect Commercial Lead — funnel velocity and mechanics. It orchestrates Argano’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic growth. 

 

RESPONSIBILITIES

BU Marketing Strategy & Product Marketing 

• Own the annual and quarterly Connect marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets. 
• Define and maintain the Connect narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them. 
• Translate technical data-domain capabilities (Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS) into buyer-relevant outcomes; maintain competitive intel and battlecards. 

Campaign Strategy & Funnel Mechanics 

• Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays. 
• Partner with the Connect Commercial Lead on funnel velocity — MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher; identify bottlenecks and rally teams to fix them. 
• Run a monthly Connect marketing operating review with the Commercial Lead: pipeline coverage, campaign performance, publisher ROI, forward-look. 

Demand CoE — Campaigns, Sales Collateral & Events 

• Partner with Demand Generation to scope, brief, and launch nurture, paid, ABM, webinars, and field programs in HubSpot and Salesforce. 
• Commission Connect sales collateral with Content/Brand shared services — pitch decks, one-pagers, battlecards, case studies, ROI tools — and enable sellers with talk tracks and follow-up sequences. 
• Define the Connect event strategy and partner with the Events shared services team to execute publisher conferences, executive roundtables, and field events; represent Connect at flagship publisher events (Databricks Data + AI Summit, Informatica World, Boomi World, Microsoft Ignite/Build, AWS re:Invent, Tableau Conference). 

Solution Launch — Partnering with Value Creation 

• Codify Connect solutions into market-ready assets with Value Creation: positioning, naming, messaging, collateral, and demand plays. 
• Lead solution GTM launches — sequencing, sales enablement, field activation, analyst/publisher briefings, demand kick-off. 
• Feed market signals (win/loss, objections, publisher roadmaps) back into Value Creation to sharpen the offering portfolio. 

Publisher & Alliance Marketing 

• Own the Connect publisher marketing plan across Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS, and others. 
• Partner with Alliances to secure and execute publisher-funded campaigns, MDF programs, and joint GTM motions; build relationships with publisher marketing counterparts. 
• Track and report publisher-sourced and publisher-influenced pipeline as a distinct funnel. 

Organic Growth & Brand 

• Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR. 
• Build a content engine that establishes Connect’s point of view on data, integration, analytics, AI, and modern cloud platforms. 
• Protect Argano brand standards while carrying the distinctive Connect point of view across all communications. 

 

Education

Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or master’s preferred. 

Experience

• 6+ years of B2B technology marketing in services, consulting, SaaS, or platform ecosystems. 
• Data-domain expertise aligned to Connect: direct experience marketing in, to, or with Databricks, Boomi, Informatica, Tableau, Microsoft Fabric/Azure data, AWS data, or adjacent modern data, integration, analytics, and AI ecosystems. Fluency with the buyer, use cases, and competitive landscape is required. 
• Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field. 
• Proven success building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership. 
• Experience with publisher/alliance co-marketing and MDF execution; experience supporting solution launches end-to-end. 
• Required hands-on experience with Salesforce (SFDC) for pipeline, campaigns, and closed-loop reporting. 
• Required hands-on experience with HubSpot for marketing automation — campaign builds, nurture, lead scoring, and reporting. 
• Proven ability to orchestrate shared services and virtual teams across locations and time zones. 

Skills

• Strategic thinking; product-marketing instincts; data-domain fluency across modern data, integration, analytics, and AI platforms. 
• Funnel and analytics fluency; can read pipeline math, attribution, and campaign ROI and change course on the data. 
• MarTech proficiency — self-sufficient in Salesforce and HubSpot for reporting, campaign builds, and data hygiene. 
• Campaign craft; publisher/alliance acumen; executive communication with Commercial Leads, SVPs of Sales, and publisher CMOs. 
• Orchestration through influence across Demand, Events, Content, Brand, Alliances, Value Creation, and Sales; high quality bar and bias for action.

Argano is the first of its kind: a digital consultancy totally immersed in high-performance operations. We steward enterprises through ever-evolving markets, empowering them with transformative strategies and technologies to exceed customer expectations, unlock commercial innovation, and drive optimal efficiency and growth.