Digital Marketing Manager, AEO & Engagement

About ApprovalMax:

ApprovalMax is a product-led B2B SaaS company in accounts-payable automation, integrating with Xero, QuickBooks Online, and Oracle NetSuite. We help finance teams across 80+ countries replace manual approvals with automated, auditable processes. The marketing team is lean, ambitious, and AI-forward. We ship fast and punch above our weight.

The Role

This is a digital marketing role with a focus on AI innovation, AEO/SEO visibility, and prospect engagement. Not a SEO manager role. A proper digital marketing manager who happens to be strong at SEO.

Search is changing. AI Overviews are eating keyword positions. Traffic is fragmenting across Google, LLMs, and social channels. The old playbook where we publish, optimise and wait, doesn't cut it anymore. We need someone who understands SEO well enough to own it, but thinks bigger than what the job has been for the past decade.

We already have a content architecture, keyword framework, and AI tools that handle the automatable tactical grind. What we need is someone who can own our visibility, connect it to engagement, and use AI to move faster than one person just a few months back was able to.

What you'll do

You own search and AI visibility. You inherit and maintain our content architecture, topic clusters, keyword strategy, and internal linking. You use Search Console and Ahrefs to monitor performance and diagnose issues. You understand E-E-A-T and why it matters in finance. You review AI-generated briefs, course-correct, and make sure content is built for intent. You investigate how we show up in AI Overviews and LLM results. If something breaks, it's in your nature to diagnose and fix it.

You shape how we engage prospects from first touch to trial signup. Nurture sequences in HubSpot. Our monthly prospect newsletter. Outbound play optimisation. Repurposing campaign and event content into engagement touchpoints. Collaborating with the Growth Marketing Manager on paid trends worth building content around. If someone is interested in financial controls, how do we give them more of that and move them closer to trial?

AI is how you work, not something you dabble in. You join a team that uses AI to build and ship faster, with tools already in place that work. You step in to review and steer these outputs and innovate on top of them. You think about what else can be automated and built. You're the kind of person who builds workflows, tests new tools, and finds ways to do more with less.

You work closely with the Director of Digital & Demand Generation, the Website & Marketing Ops Manager, and the Growth Marketing Manager. Part of the team, not a specialist in a silo.

Must-Haves

• 2+ years in digital marketing, content marketing, or a role with significant SEO and engagement responsibility

• Working knowledge of SEO: content architecture, topic clusters, internal linking, keyword cannibalisation, Search Console, Ahrefs or SEMrush

• Understanding of E-E-A-T and how regulated niches require a different approach

• Experience with email marketing: newsletters, nurture sequences, segmentation

• Thinks about user journeys, not just individual content pieces

• Uses AI in their daily workflow as a core part of how they get things done

• Self-starter who owns their workload

• Native level English

Nice-to-Haves

• HubSpot Marketing Hub experience

• SEO/AEO/GEO experience: AI search visibility, schema markup, structured data

• Experience across multiple digital channels

• Newsletter or digital community experience

• Link-building or Digital PR experience

• B2B SaaS or fintech background

What We Offer

• Fully remote (EU timezone overlap) | Competitive salary + performance bonus

• 26 days PTO + birthday off | Remote office assistance

• Premium SEO, AI, and marketing automation tooling already in place

• A director who builds AI workflows and will help you grow into the tools

• Room to grow as the team and the role evolve