Senior Growth Marketing Manager
NuvoAir
NuvoAir Medical is a technology-enabled pulmonary care organization that powers the Dresden Family Clinic, focused on improving outcomes for patients with chronic respiratory diseases such as COPD, asthma, sleep apnea, and other complex pulmonary conditions. Our relationship-based model combines remote patient monitoring and proactive clinical engagement to keep patients healthier and out of the hospital. Complex conditions like COPD are incredibly challenging to manage. People who are already struggling with isolation and the burden of these conditions become increasingly frustrated and disengaged, eventually falling through the cracks and landing in the ER. This cycle perpetuates poor health outcomes and excessive medical costs.
At NuvoAir, we believe people deserve a better healthcare experience. Our team embraces the challenges that others can’t or won’t - by integrating our clinical team with technology, NuvoAir creates a highly empathetic and personalized experience for each patient.
Living our Company Values
Patient obsessed: Every decision is made with our main focus in mind - improving the lives of patients
Act like an owner: Ownership means we speak up, share ideas, give feedback, and are all accountable for growth.
Focus on what matters: Creating meaningful solutions to challenging healthcare problems requires simplicity, clarity, and using our unique leverage
Build to learn: Failing courageously is a virtue that drives learning and stems from an innovative spirit
Practice confident humility: We aim to hold ourselves to the highest standards of humility, curiosity, transparency, and personal development
\nWhat you’ll be responsible for:
Develop and implement multi-channel growth strategies aligned with company growth priorities, targeting patients and healthcare providers, and ensuring leadership is positioned with the right audiences
Leverage HubSpot and marketing automation (e.g. Keragon) to deliver personalized campaigns to prospective, active, and inactive patients
Attract and enroll new patients through coordinated outreach across digital, email, and offline channels
Motivate healthcare providers to actively refer patients to our services
Develop and deploy company-wide, coordinated patient and provider experience model
Strengthen engagement, loyalty, and long-term retention among existing patients
Reconnect and reactivate dormant conversion paths while ensuring HIPPA and regulatory compliance
Use customer augmentation and data analysis to uncover opportunities for tailored messaging and improved experiences
Generate data-driven hypotheses to enhance marketing principles to evaluate results
Drive creative development and iterate campaigns by applying insights from testing and experimentation
This may be a fit if you have:
5- 8 years content, social media / content strategy
Excellent storytelling and communication skills, with experience presenting to c-suite level
Excellent leading by influence and building coalitions within and outside the company
Content and process expertise communicating and activating b2b channel
Collaborative team player who can manage up, down and side-ways
Experience in the healthcare sector, extra plus for experience in the digital health category
Familiarity with Hubspot or similar CRM/ Sales platforms is required
Experience with AI integration and automation tools, like Keragon
Start-up ready: Thrives in a fast-paced, ambiguous environment and takes ownership across multiple functions to drive progress and results
AI-curious: Constantly explores emerging AI tools and workflows, instinctively asking “how can I automate this?” before defaulting to manual work.
Proven automation and workflow implementation experience: Has designed, built, and deployed scalable marketing automations, with clear real-world use cases and measurable impact.
Full-funnel marketing expertise: Understands the entire customer journey, from awareness to conversion, and identifies growth opportunities and optimization levers at every stage.
Bias for action: Moves fluidly between strategic thinking and hands-on implementation, shipping work quickly without getting stuck in analysis.
Building a diverse team is critical to our success:
At NuvoAir, building a diverse team isn't a lofty statement or goal, it's a necessity, and it's something we actively practice and talk about. We do not tolerate discrimination or harassment based on race, color, age, religion, sex, gender, disability status, sexual orientation, gender identity or expression, or any other basis covered by appropriate law. NuvoAir will provide reasonable accommodations for qualified individuals with documented disabilities.
What to expect from our interview process:
Our team’s impact is felt globally as we help patients with cardiopulmonary diseases better understand and manage their health. Every member of our team adds value as we work towards a better healthcare experience for all. Because of this, it’s not enough that we hire mission-oriented people who are self motivated. We also need to grow a team that aligns with our company values (listed above!) and who will be successful in startup life… it’s not for everyone and that’s okay!