Retail Marketing Director, North America
Dunlop Sports Americas
2 hours ago
Full-time
Remote
United States
Director
Job DetailsLevel: ManagementJob Location: Corporate - Huntington Beach, CA 92647Position Type: Full TimeSalary Range: $170,000.00 - $170,000.00 Salary/yearTravel Percentage: Up to 50% Job Shift: AnyAbout Us:
At Dunlop Sports, we're driven by a passion for performance that has propelled us through 130 years of innovation. Our family of brands including Cleveland Golf, Srixon, XXIO, ASICS Golf, and Dunlop Racquet Sports stands united by the iconic Flying D logo and a commitment to helping athletes achieve their potential. We engineer experiences that transform how players connect with their game, celebrating innovation, authenticity, and the pure joy that comes from that perfect shot.
Position Overview:
The Retail Marketing Director drives how all three brands show up at the point of sale - setting the retail marketing strategy across national accounts, Top 20 Strategic accounts, off-course specialty, and on-course retail, and the digital/ecommerce shelf. This role plans the annual retail marketing calendar, sets the investment priorities for each channel, and partners with the VP of Marketing and the sales leadership team to ensure marketing drives conversion at every retail touchpoint. As the leader of a newly built function, the Director also sets the team infrastructure - processes, standards, and workflows - that will define retail marketing execution for years to come.
Key Responsibilities:
Drive the annual retail marketing strategy across all four channels: national accounts (Golf Galaxy, PGA Tour Superstore, Worldwide Golf), Top 20 Strategic accounts, off-course specialty retailers and on-course accounts, and digital/ecommerce
Plan seasonal sell-in programs by channel - setting investment priorities, promotional strategies, and co-marketing commitments across the retail portfolio
Set the strategic marketing relationship with key national accounts, Top 20 Strategic accounts, off-course specialty retailers and on-course accounts - planning joint programs that drive floor presence and consumer engagement
Drive ecommerce retail marketing strategy, including PDP investment, promotional calendar planning, and retailer digital shelf priorities
Plan and set performance expectations for retail marketing investment - measuring sell-through, promotional lift, and co-op ROI across all channels
Build and manage the North America Retail Marketing team & infrastructure - establishing processes, templates, and Monday.com workflows that enable consistent execution
Partner with the VP and sales leadership to align retail marketing investment with commercial priorities by brand and by channel
Meet monthly with Sales leadership, Key Accounts, and Strategic Accounts to maximize marketing opportunities across their marketing platforms
Ideal Candidate:
A retail marketing strategist with deep experience in the golf or sporting goods channel. Strong understanding of how national accounts, off-course specialty, and green grass retail each operate - and skilled at planning programs that work differently across all of them. A builder by nature, comfortable establishing a function from the ground up.
Travel:
Remote role with occasional travel to HB Headquarters.
QualificationsEducation & Experience
Bachelor's degree in Marketing, Business Administration, or related field
6-8 years of progressive experience in working with strategic account partners, brand marketing, retail marketing, trade marketing, or go-to-market strategy roles with demonstrated success driving revenue results
Golf industry experience strongly preferred; sports equipment, outdoor recreation, or premium retail experience required
Proven track record launching products, managing multi-million dollar budgets, and executing retail partnerships that drive measurable sales and market share gains
Experience planning and executing large-scale consumer events, demo day programs, or experiential marketing activations
Demonstrated ability to manage multiple brands simultaneously while maintaining distinct positioning and optimizing shared resources
Valid driver's license with ability to travel up to 40% of time including retail market visits, content shoot days, strategic events, and industry trade shows
Competencies
Strategic Launch Orchestration: Ability to coordinate complex go-to-market initiatives across multiple stakeholders and ensure flawless execution that drives market impact
Retail Excellence: Deep expertise in merchandising, visual presentation, fitting experiences, and what drives purchase decisions at critical point of sale
Consumer Journey Expertise: Understanding of how to strategically guide consumers from initial awareness to purchase and advocacy through integrated marketing experiences
Partnership Excellence: Natural relationship builder who earns trust with retail partners, creates win-win scenarios, and maintains productive long-term partnerships
Golf Industry Passion: Genuine enthusiasm for golf, deep understanding of equipment purchase behaviors, and credibility with retail partners and consumers
Event Excellence: Strong logistics coordination and attention to detail that consistently delivers high-quality, on-brand consumer experiences
Commercial Acumen: Business-minded approach with sharp focus on sell-through velocity, inventory turns, market share growth, and profitability
Cross-Functional Leadership: Collaborative team player who builds alignment across marketing, sales, product, and creative functions while maintaining clear accountability
Data-Driven Optimization: Comfort using performance metrics, sell-through data, and market intelligence to guide strategic decisions and optimize program investments
Brand Stewardship: Commitment to maintaining premium brand positioning while executing practical retail programs within budget constraints
Technical/Computer Programs
Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) for strategic planning, budget management, financial analysis, and executive presentations
Experience with project management software (Monday.com preferred, Asana, or similar) for coordinating complex multi-workstream retail programs
Strong understanding of retail merchandising principles, visual presentation best practices, and fitting equipment functionality
Comfortable interpreting sales data, market share reports, retail performance analytics, and building actionable insights from data
Familiarity with CRM systems for managing marketing direct retail account relationships and tracking partnership interactions
Physical Requirements
To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below. Extended periods of sitting for computer work and standing during retail visits, demo day events, and trade show installations. Ability to travel including air travel, driving rental vehicles, and walking retail environments.
DISCLAIMER:
This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.
DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
At Dunlop Sports, we're driven by a passion for performance that has propelled us through 130 years of innovation. Our family of brands including Cleveland Golf, Srixon, XXIO, ASICS Golf, and Dunlop Racquet Sports stands united by the iconic Flying D logo and a commitment to helping athletes achieve their potential. We engineer experiences that transform how players connect with their game, celebrating innovation, authenticity, and the pure joy that comes from that perfect shot.
Position Overview:
The Retail Marketing Director drives how all three brands show up at the point of sale - setting the retail marketing strategy across national accounts, Top 20 Strategic accounts, off-course specialty, and on-course retail, and the digital/ecommerce shelf. This role plans the annual retail marketing calendar, sets the investment priorities for each channel, and partners with the VP of Marketing and the sales leadership team to ensure marketing drives conversion at every retail touchpoint. As the leader of a newly built function, the Director also sets the team infrastructure - processes, standards, and workflows - that will define retail marketing execution for years to come.
Key Responsibilities:
Drive the annual retail marketing strategy across all four channels: national accounts (Golf Galaxy, PGA Tour Superstore, Worldwide Golf), Top 20 Strategic accounts, off-course specialty retailers and on-course accounts, and digital/ecommerce
Plan seasonal sell-in programs by channel - setting investment priorities, promotional strategies, and co-marketing commitments across the retail portfolio
Set the strategic marketing relationship with key national accounts, Top 20 Strategic accounts, off-course specialty retailers and on-course accounts - planning joint programs that drive floor presence and consumer engagement
Drive ecommerce retail marketing strategy, including PDP investment, promotional calendar planning, and retailer digital shelf priorities
Plan and set performance expectations for retail marketing investment - measuring sell-through, promotional lift, and co-op ROI across all channels
Build and manage the North America Retail Marketing team & infrastructure - establishing processes, templates, and Monday.com workflows that enable consistent execution
Partner with the VP and sales leadership to align retail marketing investment with commercial priorities by brand and by channel
Meet monthly with Sales leadership, Key Accounts, and Strategic Accounts to maximize marketing opportunities across their marketing platforms
Ideal Candidate:
A retail marketing strategist with deep experience in the golf or sporting goods channel. Strong understanding of how national accounts, off-course specialty, and green grass retail each operate - and skilled at planning programs that work differently across all of them. A builder by nature, comfortable establishing a function from the ground up.
Travel:
Remote role with occasional travel to HB Headquarters.
QualificationsEducation & Experience
Bachelor's degree in Marketing, Business Administration, or related field
6-8 years of progressive experience in working with strategic account partners, brand marketing, retail marketing, trade marketing, or go-to-market strategy roles with demonstrated success driving revenue results
Golf industry experience strongly preferred; sports equipment, outdoor recreation, or premium retail experience required
Proven track record launching products, managing multi-million dollar budgets, and executing retail partnerships that drive measurable sales and market share gains
Experience planning and executing large-scale consumer events, demo day programs, or experiential marketing activations
Demonstrated ability to manage multiple brands simultaneously while maintaining distinct positioning and optimizing shared resources
Valid driver's license with ability to travel up to 40% of time including retail market visits, content shoot days, strategic events, and industry trade shows
Competencies
Strategic Launch Orchestration: Ability to coordinate complex go-to-market initiatives across multiple stakeholders and ensure flawless execution that drives market impact
Retail Excellence: Deep expertise in merchandising, visual presentation, fitting experiences, and what drives purchase decisions at critical point of sale
Consumer Journey Expertise: Understanding of how to strategically guide consumers from initial awareness to purchase and advocacy through integrated marketing experiences
Partnership Excellence: Natural relationship builder who earns trust with retail partners, creates win-win scenarios, and maintains productive long-term partnerships
Golf Industry Passion: Genuine enthusiasm for golf, deep understanding of equipment purchase behaviors, and credibility with retail partners and consumers
Event Excellence: Strong logistics coordination and attention to detail that consistently delivers high-quality, on-brand consumer experiences
Commercial Acumen: Business-minded approach with sharp focus on sell-through velocity, inventory turns, market share growth, and profitability
Cross-Functional Leadership: Collaborative team player who builds alignment across marketing, sales, product, and creative functions while maintaining clear accountability
Data-Driven Optimization: Comfort using performance metrics, sell-through data, and market intelligence to guide strategic decisions and optimize program investments
Brand Stewardship: Commitment to maintaining premium brand positioning while executing practical retail programs within budget constraints
Technical/Computer Programs
Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) for strategic planning, budget management, financial analysis, and executive presentations
Experience with project management software (Monday.com preferred, Asana, or similar) for coordinating complex multi-workstream retail programs
Strong understanding of retail merchandising principles, visual presentation best practices, and fitting equipment functionality
Comfortable interpreting sales data, market share reports, retail performance analytics, and building actionable insights from data
Familiarity with CRM systems for managing marketing direct retail account relationships and tracking partnership interactions
Physical Requirements
To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below. Extended periods of sitting for computer work and standing during retail visits, demo day events, and trade show installations. Ability to travel including air travel, driving rental vehicles, and walking retail environments.
DISCLAIMER:
This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.
DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.