Senior Director, Event Marketing

What You'll Do

Avalara is looking for a fully remote senior marketing leader, reporting to our VP, Revenue Marketing to oversee Events as a core revenue-driving channel. You will lead strategy and execution across all event types including third-party conferences, Avalara-hosted experiences, field marketing activations, and digital webinars with full accountability for pipeline and bookings contribution.

 

You will shape the global event portfolio to support our growth across segments, products, and geographies. You will partner across GTM, Sales, Business Development, Partner, and Marketing functions to ensure every event aligns to revenue goals, segment priorities, and audience needs, and that every investment delivers impact.

You will lead a high-performing team focused on experience design, calendar planning, event execution, and post-event performance. You'll bring structure, discipline, and new ideas to the event channel, using data, AI, and modern tech to improve execution and attribution at scale.

 

This is a role for a strategic operator who knows that events are not a tactic, they are a revenue-driving channel. You will turn experience into revenue.

 

#LI_Remote

What Your Responsibilities Will Be

Event Strategy & Portfolio Ownership

• Define and manage the global event portfolio across third-party conferences, hosted experiences, field events, and webinars
• Align event investments to pipeline goals, bookings forecasts, and segment priorities
• Establish an always-on event strategy that supports top-of-funnel acquisition and mid-funnel acceleration

Team Leadership & Execution Excellence

• Lead a cross-functional event team, including field, webinar, and hosted event managers
• Standardize best practices across event planning, execution, and post-event optimization
• Partner with Creative, Revenue Marketing, and Ops to deliver high-quality, on-brand experiences at scale

Channel Performance & Optimization

• Manage full-funnel performance from the event channel — MQL through bookings
• Establish systems for pre- and post-event measurement, attribution, and Return on Investment
• Use AI and real-time data to accelerate execution, personalize experiences, and improve conversion

GTM Integration & Stakeholder Alignment

• Partner with Sales, Revenue Marketing, and Regional leaders to align event strategy to territory and segment goals
• Collaborate with Revenue & Partner Marketing to embed events into campaign planning and GTM program execution
• Ensure quarterly and annual event plans support sales coverage and product priorities
• Represent Event Marketing in executive planning, revenue forecasting, and leadership forums

 

Key Metrics & KPIs

• Pipeline and bookings influenced by the event channel
• MQL & SQL performance by format, region, and segment
• Attendance, engagement, and follow-up conversion rates
• Forecast accuracy, velocity, and contribution pacing
• Team performance, vendor execution, and cross-functional satisfaction

What You'll Need to be Successful

• 15+ years of experience in B2B marketing with a focus on event, field, or demand marketing
• Experience managing pipeline and revenue outcomes from global event portfolios
• Experience leading field, hosted, and digital event teams with GTM alignment
• Experience with experience design, event ops, and marketing attribution
• Expertise in tools such as ON24, Marketo, 6sense, Salesforce, and Power BI
• AI fluency and experience using tech to grow targeting, content, and execution
• Strong leadership presence with experience presenting to Sales, GMs, and executive leadership
• Comfortable operating in a fast-paced, matrixed, results-driven GTM organization

Pay Range Details

 

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

 

Colorado $166,100-$274,100 annually

Washington $183,700-$303,100 annually

California $166,100-$331,900 annually

NYC $183,700-$331,900 annually

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

 

 

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

 

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

 

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

 

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.