Product Marketing Manager

SBC Performance — a performance-driven digital marketing holding partnering with the world’s top ad platforms. We help scale globally, with high-converting creative solutions and smart campaign optimization affiliate marketing space. We’re proud to be elite partners with TikTok (Top 3 globally), Meta (Top 10), and Google within white niches.

With a team of 250+ professionals in Prague, Warsaw, and Kyiv, we are building a results-first, innovation-driven culture that leverages design, data, and automation to unlock global growth.

Right now, we’re looking for a Product Marketing Manager to drive positioning, user journeys, and growth for our AI-powered EdTech products. This role is critical for scaling our funnels, improving performance across the lifecycle, and ensuring the product consistently delivers measurable activation, conversion, and retention results.

Key Responsibilities

• Build and optimize full user funnels: landing pages, onboarding, activation flows, paywalls, CRM, and retention loops
  
• Analyze user behavior, identify bottlenecks, and run A/B tests to improve conversion rates
  
• Develop positioning and benefit-driven messaging for new features and updates
  
• Ensure messaging consistency across ads, landing pages, product screens, and CRM
  
• Lead GTM strategies for feature releases and product rollouts
  
• Prepare detailed briefs and collaborate closely with product, marketing, design, analytics, and creative teams
  
• Conduct user research, interviews, surveys, and JTBD analysis
  
• Track market and competitor trends in web & mobile apps, AI, and EdTech
  
• Own lifecycle flows: onboarding, activation, reactivation, upsell, churn reduction
  
• Monitor key funnel metrics and prepare performance reports
  
• Produce briefs for creative assets: landing pages, paywalls, product videos, ad creatives
  
• Translate complex product features into simple, compelling visuals and copy
  

Requirements

• 2+ years of experience in Marketing roles (Product Marketing, Growth Marketing, Performance or Lifecycle Marketing) , web preferred
  
• Strong, hands-on experience working with funnels: quiz, onboarding, paywalls, CRM, activation, retention
  
• Proven track record of improving conversion metrics and running product or marketing experiments
  
• Experience with subscription-based apps or digital products
  
• Proficiency in analytics tools such as Mixpanel, GA4, Firebase, Appsflyer, Amplitude, PostHog
  
• Strong copywriting and messaging skills for landing pages, ads, and in-product content
  
• Understanding of segmentation, personas, and user psychology

Nice to have

• Experience in EdTech or educational digital products
  
• Experience with AI-driven apps
  
• Paywall optimization experience (pricing tests, trial mechanics, value prop experiments)
  
• Understanding of performance marketing and creative testing workflows
  
• Experience with funnel builders (Webflow, Lovable, etc.)
  

What We Offer

• Remote work
  
• Competitive compensation
  
• Flexible working hours (start between 9:00–11:00 CET)
  
• All necessary equipment
  
• Paid vacation and sick leave
  
• Educational support: reimbursement for certifications, courses, and training
  
• Company events and internal knowledge-sharing activities
  
• Transparent communication and an open feedback culture