Product Marketing Manager

The construction industry is facing a severe labor shortage. The industry is at an inflection point where they must reimagine talent and modernize their people strategy. Bridgit is the category leader for workforce planning and working with the largest and most sophisticated US general contractors. Although we have continued to gain traction since launching in 2019, there is significant opportunity ahead as we continue to innovate and broaden our offering. 

We are seeking a Product Marketing Manager to own the connective tissue between product, market, and go-to-market teams.  Translating what we build into business value our customers actually care about.  As the sole product marketer, and reporting to the VP of Marketing, you’ll work directly with our leadership team to develop strategic positioning that help us win, define how we bring our products to market, and establish a voice that cuts through the noise. You’ll have real ownership over your function as you work to improve our win rates, adoption of new features, and the ability of GTM teams to articulate value in the field.

What you will do: 

• Play a major role in our product launch process by partnering with Product to tier releases, determine bundling opportunities, and define GTM strategy - from minor updates to major feature launches. 
• Enableme GTM teams to ensure that the company moves and messages in lockstep when it comes to new features and value for our customers
• Build and evolve Bridgit's messaging architecture, ensuring positioning stays sharp, differentiated, and consistent across every customer-facing surface as the product and market evolve
• Be the competitive intelligence engine by developing battle cards, win/loss frameworks, and sales narratives that give revenue teams the language to win, updated as the landscape and market shifts
• Run real buyer research and maintain living ICP documentation that the whole team can use — synthesizing Gong calls, CRM data, and direct customer interviews into patterns that actually change how we sell
• Partner directly with Sales to stress-test messaging in the field and close the feedback loop between market reality and how we position — fast
• Develop enablement materials that help customer and prospect-facing teams articulate ROI against specific customer use cases, not just features — and build internal teams’ ability to consistently connect product capabilities to value

• You balance narrative and nuance – you have created messaging frameworks that align cross-functional teams and evolved them as the market and product changed
• You thrive in ambiguity – you have built things from scratch, worn multiple hats, and don’t wait for others to solve problems for you
• You know what resonates – you understand sales teams, know how to speak their language, and can translate technical product features into real-world value
• You’re collaborative and scrappy – you move quickly, communicate clearly, and work well with cross-functional partners, from founders to designers to AEs.

• 7-10 years in product marketing, ideally in B2B SaaS
• Familiarity with the construction industry is extremely valuable
• Experience building PMM functions or processes in fast-growth environments 
• You're a natural collaborator who earns buy-in through great thinking, not hierarchy — teams want to work with you.
• Experience with Salesforce, Gong, Pylon, Beamer, and analytics tools 
• Exceptional storytelling ability with the discipline to keep it simple and anchored to outcomes, not features
• Comfortable working with technical product teams while translating complex capabilities into clear business value

Build Together, Win Together:  Committed to pursuing the best outcomes and advancing toward shared goals. When faced with challenges, they maintain composure and reliability and work as a team.  Proactively remove roadblocks to maintain momentum and achieve goals.  As a team, they embody a solution-oriented attitude and drive to win.

Take Action, Drive Impact:  Ensure efforts contribute directly to goals.  Step up and offer innovative solutions to overcome obstacles and improve processes.  Leverage the ability to think independently and strategically.  Navigate uncharted territory effectively while also laying a foundation for sustainable growth and success.  

No Grit, No Pearl: Embrace the gritty aspects of the journey to success.  Pitch in wholeheartedly and recognize that no task is beneath us when it contributes to Bridgit’s collective success.  Believe that confronting ambiguity or adversity with determination, not only strengthens resilience but also fosters growth, driving continuous improvement and achievement.

At Bridgit, we believe our people are our most valuable asset and we are committed to fair and competitive compensation. 

The salary range for this role is $120,000 – $160,000 CAD annually. Individual compensation within the range is determined based on skills, experience, and role scope. Total compensation includes base salary, equity awards, and comprehensive benefits.

Bridgit values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, 2SLGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process, please advise us of any needs as required.

This posting is for an existing vacancy.

Recruitment Process:

Bridgit may use technology, including artificial intelligence, to support parts of the recruitment and selection process.

About us:
Founded in 2012, Bridgit is a privately held Series B company, having raised over $35 million CAD in funding, from investors like Camber Creek, Export Development Canada, Salesforce Ventures, Storm Ventures, and more.