Marketing Manager

Reports to: Chief Executive Officer

Essential Functions

We are seeking a proactive and versatile Marketing Manager to execute and optimize Pear Suite’s marketing programs. This role will focus on driving inbound SaaS customer acquisition, elevating brand awareness, and delivering high-quality marketing campaigns that reflect Pear Suite’s mission and impact. The ideal candidate has hands-on experience in SaaS marketing, a passion for healthcare innovation, and the ability to create compelling, accessible content.

Key Responsibilities

Inbound Marketing & Demand Generation

• Execute campaigns to attract and convert inbound leads through content marketing, SEO, paid media, and targeted digital efforts.
• Manage day-to-day campaign operations and coordinate with Sales to ensure lead flow and handoff.

Brand & Messaging

• Maintain a consistent and compelling brand voice across channels.
  Support refinement of Pear Suite’s positioning in healthcare technology and CHW enablement.
  
  

Content Creation

• Produce and manage high-quality content such as case studies, email campaigns, social media, and basic design collateral.
• Support content development for webinars, product updates, and customer stories.

Product Marketing Support

• Assist with go-to-market plans for feature releases and product updates.
• Partner with Product, Sales, and Customer Success to ensure messaging alignment.

Communications & PR

• Support external communications, including announcements, press releases, partner spotlights, and speaking/event submissions.
• Monitor media opportunities and support reputation-building activities in key markets and communities.

Marketing Analytics & Optimization

• Track, report, and interpret core marketing metrics.
• Recommend data-backed adjustments to improve campaign performance and ROI.

Partnership & Community Engagement

• Coordinate marketing activities with partners, industry groups, and community health stakeholders.
• Support events, webinars, and thought leadership initiatives.

Cross-Functional Collaboration

• Work closely with Sales, Product, and Customer Success to ensure cohesive campaigns and messaging.
• Manage external vendors or freelancers as needed.
  
  

Qualifications:

• 5+ years of experience in marketing, preferably in SaaS or a healthcare-related company.
• Hands-on experience in inbound marketing, digital campaigns, and content creation.
• Solid understanding of SEO, paid media, email marketing, and marketing automation tools (e.g., HubSpot, Marketo, or similar).
• Strong writing and storytelling skills, especially in translating complex healthcare topics into clear, engaging content.
• Data-driven approach with experience pulling and interpreting marketing analytics.
• Passion for healthcare, social impact, and technology-enabled solutions.
• Comfortable operating in a fast-paced, early-stage environment.

Benefits:

• Competitive salary and bonus structure.
• Health, dental, and vision insurance.
• Stock options for eligible employees.
• Flexible work environment.
• Opportunities for career growth and development.
• A collaborative and innovative company culture.

What we offer

• The hourly rate for this position is $80,000 - $120,000/yr. depending on level of experience
• A mission driven culture that values innovation, collaboration and growth
• Work from home (except when participating in local events)
• Health, dental, and vision insurance
• Health and Wellness Stipend
• Tech Stipend