Marketing Liaison

Join a high‑impact team where your work directly supports growth, retention, and a strong member experience. We’re seeking a collaborative, detail‑driven professional who thrives in a fast‑paced environment and enjoys building strong relationships with brokers, commercial customers, and internal partners. In this role, you’ll partner closely with account executives on day‑to‑day renewal activities, support enrollment and employee meetings, and help deliver a smooth, consistent retention experience across the region.

We foster a culture where innovation is encouraged, including the responsible use of AI-enabled tools to support everyday work through proven workflows, templates, and policies. As this role evolves, you’ll be empowered to leverage AI more broadly—streamlining processes, enhancing insights, and transforming how we serve members—so you can focus on what matters most: delivering results and making a meaningful impact.

Job Responsibilities

• Conducts employee/enrollment meetings as requested by clients when needed.
• Coordinating with key operational areas, to ensure an accurate, consistent sales and retention process in support of the marketing account executives wtihin assigned region.
• Assisting account executives with follow-up on outstanding proposals as needed to achieve and exceed premium and contract goals.
• Serves as secondary resource and liaison for brokers and agents

Job Qualifications

Education

• Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment

Experience

• 2 years - Experience in broker relations, sales and/or account management required

Skills\Certifications

• Understanding of sales and marketing principles, with proven ability to apply successfully.
• Must be detailed oriented, deal well with ambiguity, demonstrate strong strategic thinking and creativity skills, be an effective communicator with both internal and external partners/customers
• Outstanding negotiation, presentation, and facilitation skills
• Strong analytical and conceptual skills; ability to explain solutions/concepts/theories to varied business units

License

• Tennessee Life and Health Insurance License at hire, or obtained within 6 months.

Employees who are required to operate either a BCBST-owned vehicle or a personal or rental vehicle for company business on a routine basis* will be automatically enrolled into the BCBST Driver Safety Program.   The employee will also be required to adhere to the guidelines set forth through the program.  This includes, maintaining a valid driver’s license, auto insurance compliance with minimum liability requirements; as defined in the “Use of Non BCBST-Owned Vehicle” Policy (for employees driving personal or rental vehicles only); and maintaining an acceptable motor vehicle record (MVR). *The definition for "routine basis" is defined as daily, weekly or at regularly schedule times.

Number of Openings Available

1

Worker Type:

Employee

Company:

BCBST BlueCross BlueShield of Tennessee, Inc.

Applying for this job indicates your acknowledgement and understanding of the following statements:

BCBST will recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:

BCBST's EEO Policies/Notices

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.