Lifecycle Marketing Manager

About Zendrop:

Zendrop is a fast-growing US-based dropshipping platform that helps entrepreneurs easily start and scale their online stores. Thousands of merchants use our tools to streamline logistics, improve customer experience, and grow revenue.

At Zendrop we move fast, take ownership, and care deeply about results. Our core values — Speed Over Perfection, Results Driven, and Extreme Ownership guide every decision we make.

We act quickly and focus on what truly moves the needle. We’re driven by outcomes, not checkboxes, and we take full responsibility from start to finish. Every team member has the autonomy to make an impact and the accountability to see it through.

If you’re someone who thrives in a fast-paced, high-ownership environment where progress matters more than perfection, you’ll fit right in.

The role:

As a Lifecycle Marketing Manager, you will own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints, including email, in-app messaging, SMS, and webinars. You’ll be responsible for designing, executing, and continuously optimizing multi-channel lifecycle programs that move users from sign-up to long-term customer.

This role is highly data-driven. You’ll analyze performance at every stage of the funnel, run experiments and A/B tests, and use insights to improve conversion, engagement, and retention. You’ll work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals and to turn customer behavior into actionable marketing strategies.

Location:

This is a remote role.

What you’ll bring:

Lifecycle Strategy & Execution

• Design and own lifecycle journeys across activation, retention, expansion, and reactivation
• Map user behavior to messaging that actually moves users forward
• Build flows that support free → trial → paid conversion and long-term retention
  

Email Marketing (HubSpot Power User)

• Own HubSpot end-to-end: workflows, campaigns, segmentation, behavioral triggers, lead scoring, and reporting
  
• Build and optimize high-impact email programs:
  
  • Onboarding and activation
  • Trial conversion
  • Feature adoption
  • Churn prevention and win-back
    
• Obsess over deliverability, engagement, and revenue per user
• Experience working alongside transactional email systems such as Postmark is a strong plus, especially for billing, system-triggered, and payment-related communications
  
  

In-App Messaging & SMS (Userpilot)

• Own Userpilot for in-app pop-ups, banners, modals, and onboarding flows
  Use in-app messaging to drive:
  • Feature discovery
  • Habit formation
  • Activation milestones
    
• Coordinate SMS thoughtfully to support key lifecycle moments
  
  

Experimentation & Promotions

• Plan and run A/B tests across email, in-app, and SMS
• Own promotional campaigns:
  • Discounts, limited-time offers, pricing tests
  • Behavioral promos (based on usage, intent, or lifecycle stage)
• Analyze results and clearly communicate what worked, what didn’t, and why

Measurement & Optimization

• Track and optimize metrics like:
  
  • Activation rate
  • Trial → paid conversion
  • Retention and churn
  • Revenue per user
    
• Partner with product, data, and growth to continuously improve performance
• Experience with Mixpanel, Preset, or similar product analytics / BI tools is strongly preferred
  
  

What We’re Looking For

• Deep HubSpot expertise
• Hands-on experience with Userpilot or similar in-app tools and SMS platforms
• Proven track record running lifecycle programs that directly drive revenue
• Strong experimentation mindset. You test, measure, iterate
• Comfortable owning promotions and monetization workflows
• Experience working with transactional email platforms like Postmark is a plus
• Experience with Mixpanel, Preset, or other product analytics tools is a strong plus
• Senior enough to operate independently and push back when something doesn’t make sense

Benefits:

• Flexible PTO policy
• Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
• 401(k) retirement plan with employer match to support your long-term financial goals
• Career development and growth opportunities
• A collaborative and inclusive work environment
• Opportunity to shape and grow a dynamic startup

The interview process:

1⃣ Intro conversation with our HR Manager

2⃣ Conversation with our Director of Retention & Product

3⃣ Conversation with our Director of Growth Marketing 

4⃣ Conversation with members of our Marketing team 

We look forward to speaking with you!