Marketing Manager (Fully Remote)

Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.

ROLE OVERVIEW

The Marketing Manager owns and executes performance-driven marketing across a portfolio of outdoor hospitality properties. This role blends strategy, creative execution, and analytics with a clear focus on driving awareness, engagement, and bookings.

The ideal candidate understands how paid media, content, email, and websites work together to influence guest decision-making. They are comfortable owning outcomes, adapting strategy based on seasonality and inventory, and communicating results clearly to internal teams and owner clients.

CORE RESPONSIBILITIES

Strategy & Analytics (40%)

• Analyze performance across paid media, email, social, website traffic, and bookings
• Identify opportunities, trends, and optimization strategies based on data and seasonality
• Adjust messaging, budgets, and priorities to align with inventory and demand
• Support seasonal and annual planning with senior marketing leadership

Creative & Execution (40%)

• Write and manage marketing content including email newsletters, ads, website updates, blogs, and social messaging
• Ensure each property’s voice is accurate, aspirational, and on brand
• Select and manage imagery and creative assets that support performance and brand standards
• Maintain website content accuracy and clarity to support conversions

Collaboration & Communication (20%)

• Work closely with operations and property teams to align marketing with on-site realities
• Communicate performance insights and next steps clearly and concisely
• Support internal initiatives such as rebrands, launches, and seasonal campaigns

REQUIRED EXPERIENCE & SKILLS

• Strong understanding of digital marketing performance and attribution
• Experience with Google Analytics (GA4), Google Tag Manager, and reporting dashboards
• Hands-on experience managing Google Ads, including search, display, remarketing, and competitive campaigns optimized for conversions
• Experience managing Meta (Facebook and Instagram) advertising with a focus on performance and audience strategy
• Email marketing experience (Mailchimp or similar platforms), including copywriting and segmentation
• Website development and CMS experience (Squarespace, WordPress, or similar), including page structure, content updates, and basic UX optimization
• Design experience creating on-brand marketing and web assets (working knowledge of tools such as Canva, Adobe, or similar)
• Ability to create and manage SEO-informed content and website updates
• Understanding of guest booking behavior and conversion optimization
• Ability to clearly communicate insights to both technical and non-technical audiences

EXPECTATIONS

• Demonstrate compassion and respect for teammates and clients
• Take ownership of responsibilities and outcomes
• Communicate proactively, professionally, and thoughtfully
• Stay organized, detail-oriented, and adaptable
• Collaborate effectively while working independently
• Maintain a positive, solution-oriented mindset
• Balance high standards with a sustainable work pace

• Associate degree in Digital Media Marketing or similar with at least two additional years of relevant experience, or a Bachelor’s degree in Marketing, Digital Marketing, or a closely related field

• Minimum of 3 years of experience in digital, creative, or performance marketing
• Small agency, multi-property, or multi-brand experience preferred
• Experience in hospitality, travel, or outdoor recreation is a plus

PHYSICAL DEMANDS

The physical demands described are representative of those required to perform the essential functions of this role. Reasonable accommodations may be made as needed.

LOCATION

This is a fully remote position. Reliable internet access and a dedicated work environment are required.

Solid full compensation and benefits package