Integrated Marketing Specialist

The Integrated Marketing Specialist (Social, Events & Podcast Promotion) is an early-career, individual contributor role responsible for executing and growing organic and paid social media across multiple brands while owning coordination and execution of in-person events and sponsorships.

This role manages day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets, cross-promotion of products, podcast social promotion, and end-to-end event execution—including research, vendor coordination, logistics, pre-event promotion, and post-event reporting. The role is ideal for a marketer with 2–3 years of experience who wants hands-on ownership, measurable impact, and the opportunity to grow in a B2B SaaS environment.

Key responsibilites

Social Media Execution & Growth

• Own and grow organic social media across LinkedIn, Facebook, X, Instagram, TikTok, Reddit, YouTube, podcast platforms, etc..
• Manage social calendars, posting cadence, and cross-brand coordination
• Execute consistent cross-promotion of products, launches, content, events, and podcasts
• Publish and optimize thought leadership, blogs, product launches, podcast clips, PR moments, and short-form video
• Execute paid social campaigns in partnership with Product Marketing, following provided strategy, messaging, and budget guidelines
• Update and maintain social profiles and listings to ensure consistent brand identity, messaging, and visuals across all channels
• Monitor performance and actively work to improve reach, engagement, and audience growth

Podcast Social Promotion

• Own social promotion for company podcasts
• Coordinate episode announcements, clips, quotes, and ongoing promotion
• Serve as the primary point of contact with the podcast agency to ensure timelines, assets, and promotion plans are executed smoothly
• Ensure consistent promotion before and after episode releases
• Track engagement and visibility trends

In-Person and Virtual Events & Sponsorship Management

• Partner with Product Marketing to research and evaluate in-person and virtual events and sponsorships
• Coordinate all aspects of event sponsorship execution and vendor communication
• Align with Sales, Product Marketing, and internal attendees
• Plan and execute pre-event promotion
• Work with procurement to order swag and materials
• Support on-site logistics as needed
• Coordinate post-event reporting and recommendations

Reporting, AI & Automation

• Maintain basic performance reporting for social, podcast promotion, and events
• Share insights and recommendations with stakeholders
• Use AI tools to assist with copy drafts, summaries, and ideation
• Use automation tools for scheduling and repeatable processes

Qualifications

• 2–3 years of experience in marketing, social media, and/or events
• Hands-on experience managing social media calendars and publishing
• Experience supporting or coordinating in-person events or sponsorships
• Strong organizational and project coordination skills
• Comfortable working cross-functionally
• Familiarity with basic social and event reporting
• Interest in using AI and automation tools

Infragistics is an equal opportunities employer