Growth Marketing Specialist

Essential Functions/Responsibilities 

• Lead Generation 

• Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities 

• Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations 

• Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas 

• Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity 

• Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through 

• Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates 

• Marketing Support 

• Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms  

• Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities  

• Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback 

Competencies 

• Excellent communication skills (written and verbal) with internal and external stakeholders 

• Proficiency with CRM platforms and marketing automation tools with strong analytical and data management capabilities  

• Excellent critical, strategic, analytical thinking, and problem resolution skills   

• Excellent relationship-building and sales skills   

• Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while maintaining focus on goals 

• Excellent time management and organizational skills with attention to detail and the ability to prioritize and meet deadlines   

• Ability to lead, manage, and work effectively in a virtual environment   

• Ability to work well in and across diverse and multi-disciplinary teams 

Travel 

• Up to 30% 

Required Education and Experience 

• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience 

• 3-5 years of experience in lead generation, business development, or B2B marketing  

• Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives  

• Proven track record of meeting or exceeding lead generation or sales targets  

• Experience with CRM systems and marketing automation platforms 

Preferred Education and Experience 

• Experience in the education technology, IT certification, or SaaS industry  

• Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools  

• Event planning and coordination experience  

• Account-based marketing (ABM) or demand generation experience  

• Experience working in a fully remote environment