Director of Marketing, Americas Bracing

About Us

Össur is a leading global provider of innovative mobility solutions that help people live a Life Without Limitations®. Significant ongoing investment in research and development has led to over 2,100 patents, award-winning designs, and successful clinical outcomes.

Össur is focused on improving people’s mobility through the delivery of Prosthetics and Bracing & Supports solutions. Helping people live a Life Without Limitations is why we exist as a company.

This is a remote-eligible position in the following states: AL, AZ, AR, CA, CO, CT, DE, FL, GA, ID, IL, IN, IA, KS, KY, LA, MD, MA, MI, MN, MS, MO, NV, NH, NJ, NY, NC, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VI, WA, WV, WI, and Washington DC.

About the Role

The Director Marketing, Americas Bracing plays a critical role in shaping the future of Össur’s Bracing business across the region. Reporting directly to the Vice President of Bracing, this leader will define and execute the regional go-to-market strategy — including channel design, customer segmentation, call-point focus, pricing, and portfolio growth initiatives — to drive sustainable sales and profit expansion.

Operating at the intersection of strategy, marketing, and commercial excellence, the role is responsible for translating Össur’s global vision into actionable regional business strategies that unlock growth, strengthen brand equity, and position Össur as the partner of choice across clinical and retail markets.

This is a highly visible, entrepreneurial leadership position suited for a commercially astute strategist who thrives on turning insights into execution, influencing across functions, and leading change within a matrixed global organization.

What You’ll Do  

Strategic Leadership

• Define and implement the regional Bracing go-to-market strategy, aligning global direction with local market dynamics and customer needs.

• Identify and prioritize growth segments, channel opportunities, and portfolio investment areas to achieve both short- and long-term business objectives.

• Partner with Global Marketing, Product Management, and Commercial Leadership to ensure strategic coherence and executional alignment across all functions.

• Evaluate market and competitive landscapes to inform regional positioning, differentiation, and innovation priorities.

Commercial Strategy & Execution

• Lead the development of channel and customer strategies, including distributor management, hospital networks, retail partners, and potential future direct-to-customer models.

• Define product focus and portfolio priorities, ensuring resources are allocated toward the highest-potential growth and margin opportunities.

• Establish regional pricing, profitability, and value strategies to balance competitiveness with sustainable business performance.

• Collaborate closely with regional sales leaders to ensure executional excellence, customer engagement, and accountability for results.

Growth & Profit Optimization

• Drive performance improvement initiatives, optimizing mix, pricing, and margin to deliver profitable growth.

• Develop and track KPIs, dashboards, and business reviews that measure performance against strategic goals.

• Lead cross-functional projects to improve commercial effectiveness and operational scalability.

Cross-Functional Influence

• Act as a strategic bridge between regional commercial teams and global functional leaders.

• Build strong relationships with Clinical, Operations, Finance, and Product teams to ensure aligned execution.

• Champion Össur’s brand values and culture of continuous improvement across the organization.

Market Analysis

• Develop and execute regional pricing framework to drive profitable growth and market competitiveness

• Integrate & Analyze market intelligence required to support product portfolio management, go- to-market strategy development, price setting and management

• Implement pricing frameworks

• Monitor Americas product portfolio profitability indicators & trends

• Track customer segment performance and contributions to growth

• Conduct customer segmentation to identify key growth opportunities

• Identify opportunities/challenges thru market & indication intelligence

• Visualize, report, and respond to evolving regional market trends

Other Core Responsibilities

• Lead the annual regional business planning process, aligning with global and regional strategies.

• Create comprehensive marketing plans, including go-to-market strategies for product launches, market segmentation, targeting, positioning, and pricing.

• Oversee local messaging to ensure consistent brand communication.

• Lead team to develop and execute promotional campaigns

• Work with Sales Enablement and Academy teams to provide the necessary tools and resources to effectively sell products.

• Act as key stakeholder to drive better commercial execution through CRM platform

• Help develop and ensure consistent best practices of CRM are utilized for reporting and to monitor campaign effectiveness.

• Oversee performance management, coaching, and talent development across the marketing function

• Foster a culture of accountability, innovation, and marketing excellence within the team

• Strategically position the regional product portfolio to maximize revenue and support long-term growth initiatives

• Monitor product portfolio performance, segment trends, and market dynamics to guide portfolio decisions

Entrepreneurial and Leadership Impact

• Lead through influence — shaping direction and mobilizing teams without always having direct authority.

• Cultivate a high-performance mindset that combines analytical rigor with entrepreneurial drive.

• Serve as a key strategic advisor to the VP of Bracing and regional leadership, supporting board-level strategy reviews and business planning cycles.

Who You Are

Candidate Profile

• Strategic, analytical, and commercially driven leader with deep understanding of medical device markets.

• Demonstrated success in go-to-market strategy, business development, or commercial excellence roles.

• Proven ability to manage ambiguity, influence senior stakeholders, and deliver measurable business impact.

• Experience working across multiple channels (hospital, clinic, retail, DTC) and diverse healthcare ecosystems.

• Entrepreneurial thinker with the ambition and agility to shape and scale a major business segment.

• Strong communicator, capable of inspiring teams and translating complex strategies into clear, actionable plans.

Qualifications

• Based within the continental United States

• Bachelor’s degree in Business, Marketing, or related field required; MBA or advanced degree preferred.

• 8+ years of experience in strategic marketing, commercial leadership, or business development within the orthopedic medical device or related industry.

• 8+ years of experience of direct people management experience required within the sales and/or marketing function

• Demonstrated success driving growth and profitability through strategic planning and commercial execution.

• Exceptional cross-functional collaboration, influencing, and presentation skills.

• Proficiency with data-driven business modeling, forecasting, and market analysis.

• Highly Proficient in the use of SalesForce CRM

• Willingness to travel up to 35% (domestic and international)

Why You’ll Feel Good Working Here

Join our team if you want to make a lasting impact; we will support you along the way.

• We value a diverse working environment and a welcoming and fun company culture

• We empower our colleagues and encourage close collaboration, allowing us to develop the best products and maintain the highest possible standards of care

• Competitive Compensation Packages

• Medical, Dental, and Vision Benefits

• 401(k) Retirement Plan with employer matching contribution

• 9 paid holidays

• 13 vacation days, birthday and two (2) volunteer day 

• 8 sick days within your first year of employment

• Paid Parental Bonding

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The US base pay range for this full-time position is $116,354 - $185,000 + bonus + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire pay rates. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Össur is a leading global provider of prosthetics and bracing and supports solutions.

Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information, such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website.