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Key Responsibilities
- Develop and execute digital marketing strategies to generate qualified leads
- Manage SEO initiatives and improve organic performance
- Plan and optimize Google Ads campaigns
- Own HubSpot automation, workflows, and CRM management
- Build landing pages using HTML and CMS tools
- Manage WordPress website
- Analyze performance using analytics tools
- Create assets using Canva
- Collaborate with sales to align GTM efforts
- Propose marketing campaigns to SVP of Growth
- Manage and monitor campaign performance and report findings and recommendations to SVP of Growth
- Other tasks relevant to the role, as assigned by the Manager