Digital Marketing Specialist

State of Location:

New York

Position Summary:

The Digital Marketing Specialist will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, engagement, and lead generation. This position requires a creative, analytical, and detail-oriented professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business objectives.

Join Ivy Rehab’s dedicated team where you’re not just an employee, but a valued teammate! Together, we provide world-class care in physical therapy, occupational therapy, speech therapy, and applied behavior analysis (ABA) services. Our culture promotes authenticity, inclusion, growth, community, and a passion for exceptional care for every patient.

Job Description:

Key Responsibilities

• Campaign Management: Assist in the development, implementation, and management of multi-channel digital marketing campaigns.

• Content Creation: Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email.

• Search Engine Optimization (SEO): Conduct keyword research and optimize content to improve organic search rankings and traffic.

• Paid Advertising: Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms.

• Data Analysis & Reporting: Track and analyze website traffic, campaign performance, and KPIs. Prepare reports on ROI and insights for stakeholders.

• Market Research: Research competitors, industry trends, and audience behaviors to identify growth opportunities.

• Email Marketing: As needed, assist in creating and deploying email campaigns that align with marketing objectives.

• Website Management: Format and publish blog posts, articles, and other digital content using WordPress.

• Content Strategy Support: Contribute to the development of an annual content strategy aligned with organizational goals.

Required Skills & Qualifications

• Strategic Thinking: Ability to support comprehensive digital marketing strategies.

• Data Analysis: Proficiency in interpreting data to inform decisions.

• Content Creation: Basic writing, editing, and design skills.

• SEO & SEM: Solid understanding of search engine optimization and marketing principles.

• Social Media Campaign Support: Experience managing platforms and using analytics tools.

• Email Marketing Support: Familiarity with email campaign creation and analytics.

• Communication: Excellent verbal and written communication skills.

Technical Proficiency:

• WordPress

• Looker Studio

• Google Analytics

• Google Ads

• Meta Business Manager

• SEMrush

• AI/LMM tools

• Basic HTML/CSS

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 5+ years of experience in digital marketing or similar role.

• Strong organizational skills and ability to manage multiple projects.

We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.

ivyrehab.com