Digital Marketing Manager

ABOUT STOREFORCE

StoreForce helps retailers accelerate excellence in retail performance by turning daily decisions into consistent measurable improvement. The result is better use of budget, stronger execution, and sustained performance gains over time. StoreForce is trusted by more than 175 global retailers and shaped by decades of collective retail operating experience. Our software has been in market for over 15 years and is relied on daily by retailers to plan, schedule, execute, and run store operations successfully.

OVERVIEW

We are looking for a hands-on Digital Marketing Manager to lead and execute digital campaigns across paid, owned, and earned channels. This role will be responsible for developing our digital strategy as well as rolling up their sleeves and tactically executing the marketing strategy. This is a perfect role for someone with B2B SaaS experience who is looking to lead the digital strategy while staying close to the work.

This role reports to the Director of Marketing and will play a critical role in building demand and pipeline for our sales team.

WHAT YOU'LL DO

1. Digital Strategy and Execution

• Own the strategy and execution of all digital campaigns across buying stages.
• Own the digital marketing calendar, aligning always‑on programs and campaign‑based initiatives to business priorities and capacity.
• Define KPIs for lead gen, pipeline influence, and engagement; monitor performance against goals.
• Manage budget allocation across digital channels to maximize ROI.
• Partner with Sales, Product, and RevOps to align campaigns with revenue goals, product priorities, and data integrity.

2. Paid Media

• Plan and execute paid campaigns in Google Ads, LinkedIn, content syndication and other digital platforms.
• Manage partnerships with review sites like G2 and Capterra to improve cost efficiency and visibility.
• Continuously optimize campaigns through A/B testing, audience segmentation, and creative refreshes.

3. SEO, AEO, and Website Management

• Lead SEO initiatives including keyword strategy, technical SEO, and content optimization.
• Lead AEO initiatives to ensure all digital content is optimized for LLM discoverability.
• Oversee our website and ensure it is optimized for SEO and user experience.
• Own conversion rate optimization across landing pages, forms, and key funnel paths through testing and UX improvements.

4. Content Collaboration

• Partner with the Content Marketing Specialist to develop and evolve messaging frameworks that are tailored to personas, verticals, and pain points.
• Partner with Client Success and Product Marketing to support lifecycle, retention, and expansion campaigns through digital channels.
• Collaborate closely with the content team to audit, create, promote, and amplify content pieces such as blogs, webinars, case studies, videos, and more.
• Support and develop ABM-focused promotions such as email, personalized ads, and dynamic landing pages.
• Own webinars, including the calendar, content, production, and execution.

5. Marketing Automation & CRM

• Manage marketing automation workflows and ensure full integration with CRM for closed-loop reporting.
• Build and refine lead scoring, nurturing, and routing strategies using marketing automation tools.

6. Account-Based Marketing

• Plan and deploy personalized multi-touch ABM campaigns across all accounts.
• Work with SDRs to create an integrated plan that combines marketing campaigns with direct sales outreach.

7. Analytics, Reporting & Optimization

• Build dashboards and provide regular reporting on campaign performance, pipeline influence, and ROI.
• Apply attribution models to analyze marketing contribution to revenue. Optimize activities based on what’s working well.

QUALIFICATIONS
Competencies Required:

• Results Focused: Energized by setting and achieving measurable goals.
• Communication: Excellent oral and written skills. Able to deliver clear and concise information and demonstrates an ability to adapt to who they’re talking to.
• Strategic Thinker and Tactical Doer: Can create a detailed roadmap and then execute it.
• Detail-Oriented: Able to manage multiple complicated campaigns and see the missing pieces.
• Agile & Self Motivated: Thrives in a fast-paced, high-growth environment and able to juggle many things.
• Team Player: Collaborates with others, genuinely enjoys being a part of a team, and shows support and interest towards co-workers.
• Integrity: Ethical and honest, maintains principle when faces with a challenge.

EXPERIENCE / KNOWLEDGE

• Post-secondary education: university graduate of marketing, communications, or business.
• 5-7 years of experience in digital marketing for a B2B Technology or SaaS company (retail a strong asset).
• Strong grasp of campaign architecture, audience segmentation, buyer journeys, and omnichannel marketing.
• Direct experience running ABM tactics and campaigns
• Proven track record running paid search, social, retargeting, display campaigns, and SEO with measurable results.
• Experience with Salesforce, Marketing Cloud, Google Ads, Google Analytics, Google Tag Manager, LinkedIn Ads.

WHY WORK WITH US AT STOREFORCE

StoreForce is growing quickly – it’s the kind of place you can make a real impact. We thrive on change, collaboration, and trust; And are fueled by a mutual passion for Specialty Retail. At StoreForce you’ll have the chance not only to work with some amazing people, but also with some of the world’s best retail brands.

• We're remote and offer flexibility in your schedule;
• Employer-paid health benefits including dental, prescription drug coverage, and a Health Spending Account;
• RRSP Matching with First Time Home Buyer support*
• Company paid training and professional development;
• Extended Long Weekends and Religious Observance Days
• Employee Referral Program
• Spotlight Recognition Bonus Program
• Dedicated Employee Assistance Program (EAP)

*Speak with HR for full program details.

StoreForce is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all individuals and to providing individuals with a work environment that is diverse and inclusive. This starts by welcoming and encouraging applications from all individuals including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

At StoreForce, we leverage AI tools to support a fair and efficient recruitment process. This may include AI-assisted resume screening to help identify top candidates and AI note taking during interviews. All hiring decisions are made by real people. AI is used only as a supplemental tool to enhance, not replace, human judgment.

We never accept or respond to speculative applications from third party recruiters and work only with preferred partners.