Content Marketing Manager

Start date: ASAP

Work environment: Remote-first, with regular in-person meetups for UK-based team members

Full-time contract

Salary range: £45K – £60K dependent on experience and skills

Driftrock is the Automotive Customer Acquisition Platform, used by 35+ global brands across over 24 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2M+ leads annually and enables $2.7B+ in vehicle sales globally.

The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented marketing stacks. Driftrock helps them replace that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales.

We’re a remote-first team of 30+, with colleagues across engineering, product, customer success, data, and commercial. We work with some of the world’s biggest automotive brands and leading platforms including Amazon, Meta, AutoTrader, and Google. We’re passionate, friendly, and driven, we work hard and believe you can do that whilst still enjoying life.

We have strong positioning, a differentiated platform story, and growing proof points. What we need now is someone to translate all of that into content and materials that build Driftrock’s authority in automotive marketing, support the sales team in winning deals, and grow our community of automotive marketing professionals.

This is the first dedicated content and product marketing hire at Driftrock. You’ll work directly with the Commercial & Sales Team, with real latitude to shape how Driftrock tells its story externally and internally. It’s the right role for someone who wants to own the function from day one.

In 2026 we’re focused on three things: Expanding into new international markets, building the tools that give automotive brands closed-loop visibility from ad spend to vehicle sale and growing our new products to enable automated sales qualification.

On the content and marketing side, we have clear positioning frameworks, a detailed messaging guide, and strong proof points, but no-one yet whose job it is to turn them into content that builds awareness, earns credibility, and supports the commercial team. That’s what this role is for.

You’ll be coming in at a moment when the foundations are solid but the content machine doesn’t exist yet. There’s a lot to build, and it will be yours to build.

Customer & market intelligence: Research and own Driftrock’s customer and market insights. Translate these into positioning, messaging, and content that spans the full buyer journey.

Go-to-market materials: Translate Driftrock’s platform capabilities into clear, compelling go-to-market materials, including sales decks, one-pagers, and pitch narratives, that enable the sales team to tell a consistent, differentiated story.

Thought leadership: Build and own Driftrock’s thought leadership programme, drawing on internal expertise, platform data, and the automotive industry landscape to produce webinars, guides, articles, and social content that grow brand authority in the automotive marketing space.

Market insight content: Partner with our data team to turn Driftrock’s platform benchmarks and industry data into original insight content, establishing Driftrock as the go-to authority on automotive lead generation, conversion rates, and campaign performance.

Case studies & proof: Partner with the Commercial Team and Customer Success to produce customer case studies, bringing stories to life in formats usable across sales, events, and digital.

Sales enablement: Own our sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides, ensuring the sales team can confidently position Driftrock against all alternatives.

Product launches: Own product marketing for new features and product launches, leading positioning, messaging, sales preparation, and launch content for new capabilities as the platform evolves.

Design excellence: You have a strong eye for design and can create professional, on-brand graphics, presentations, and visual assets that stand out. You understand design principles like hierarchy, spacing, and colour theory.

Compelling copywriting: You can craft succinct, persuasive copy that conveys complex ideas simply. Whether it's a landing page, email sequence, or social post, your words drive action and resonate with our B2B automotive audience.

Presentation mastery: You can build beautiful, impactful presentations in Google Slides that help our Sales and Leadership teams tell compelling stories to customers and stakeholders.

Webflow proficiency: You can design website page mockups and bring them to life in Webflow, creating responsive, conversion-optimised pages without relying on developers.

Figma expertise: You can create high-fidelity mockups, graphics, and visual assets in Figma, collaborating effectively with the broader team on design projects.

AI-powered efficiency: You leverage AI tools strategically to accelerate content production, improve quality, and scale your output without sacrificing creativity or authenticity.

Essential

• 3–6+ years in B2B SaaS product marketing, content marketing, or a combined role.
• Strong writer across formats, short-form social to long-form guides to sales materials.
• Proven ability to simplify complex technical products into clear, compelling narratives.
• Comfortable using data and benchmarks to build credible, insight-led content.
• A self-starter who can set priorities, work with autonomy, and deliver without hand-holding.

Strong plus

• Background in automotive, mobility, or adjacent B2B verticals.
• Familiarity with competitive positioning frameworks.
• Track record in a similar-sized scale-up (20–50 people).
• Familiarity with lead generation, marketing automation, or AdTech.

• A fully remote role. Make use of a flexible working environment, with some travel requirements for company or team meetings when necessary.
• A holiday entitlement of 24 days, increasing a day each year, capped at 28 **
• Budget to attend conferences or courses to further your development.
• Flexibility to take courses or time on personal goals.
• Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family **
• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more **
• Share options in the company with very favourable option agreements **
• A company pension scheme contribution **
• Discounts and perks with CharlieHR **
• Life Assurance and Income Protection policies ** 
• Electric Car Scheme **
• Salary Sacrifice **

** Certain benefits may be available exclusively to employees based in the UK.

While international team members are onboarded via an Employer of Record, we strive for benefit parity across the globe. Regardless of your location, our standard package includes a comprehensive health plan, pension contributions, paid time off (including local bank holidays), share options, and maternity/paternity leave. Combined with our flexible working culture, we ensure every employee feels like a full and valued member of the team.

We will not be considering any recruitment agencies for this role.

""By applying for this job you hereby give us permission to store your data on our secure applicant tracking system and to contact you with regards to Driftrock job opportunities.

We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.

Here’s a link to our privacy policy: https://www.driftrock.com/privacy-policy/. In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.

You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.”