B2B Product Marketing Strategist
Cars CommerceBe essential at Cars Commerce
At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.
No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.
But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.
As the B2B Product Marketing Strategist for AccuTrade, you’ll be at the center of bringing innovative SaaS and data-driven solutions to the automotive industry. You’ll bridge product, sales, and marketing to design go-to-market programs that drive dealer adoption, customer acquisition, and measurable growth across our B2B portfolio of solutions.This is a hands-on, strategic role focused on driving sales, amplifying product value, and accelerating recurring revenue growth. You’ll translate complex product offerings into simple, outcome-driven stories that resonate with our dealer and OEM audiences — ensuring that AccuTrade is recognized as an essential platform for boosting profit for dealerships.
What You’ll Do:
Develop and execute B2B marketing strategies for AccuTrade and integrated products that strengthen brand awareness and support sales growth.
Partner with Product, Sales, and Marketing to create go-to-market (GTM) plans, campaigns, and marketing materials that drive adoption and retention.
Create compelling value propositions that clearly communicate customer outcomes, ROI, and product differentiation.
Support the development of sales collateral — case studies, decks, one-pagers, and videos — to ensure Revenue teams are equipped to represent our solutions effectively.
Leverage insights and analytics to monitor performance, identify opportunities, and continuously refine messaging and targeting.
Collaborate cross-functionally to maintain alignment between Product, Marketing, Sales, and Customer Success — ensuring consistent communication and feedback loops.
Serve as a thought partner to leadership, contributing to positioning, launch strategies, and product roadmaps.
Champion the voice of the customer, ensuring the dealer and OEM perspectives drive all messaging, collateral, and campaigns.
Inform multi-channel campaigns in partnership with Marketing Operations, Integrated Campaigns, Lifecycle Marketing, Content, and Creative teams — spanning email, digital, social, events, and more — to build awareness and acquire customers.
Contribute to a culture of collaboration and accountability, helping teams “Rise Together” toward Cars Commerce’s growth goals.
What You’ll Bring
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
5+ years of B2B marketing, product marketing, or go-to-market experience within SaaS, automotive, or technology environments.
Strong understanding of dealership operations or automotive retail ecosystems preferred.
Proven ability to translate complex product features into simple, value-driven messaging that connects with end users.
Experience with sales enablement, content marketing, and campaign strategy that supports both awareness and revenue objectives.
Analytical mindset with the ability to measure performance and derive insights from data.
Excellent written, visual, and verbal communication skills with confidence in presenting to internal teams and external partners.
Highly organized and proactive, balancing creativity with operational execution.
A collaborative spirit — comfortable working across departments and influencing without direct authority.
Our Comprehensive Benefits Package includes:
Medical, Dental & Vision Healthcare Plans
New Hire Stipend for Home Office Set-Up
Generous PTO
Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.