Marketing Operations Consultant

Overview

Iron Horse is a B2B growth marketing agency that blends technology, integrated marketing, and industry expertise to deliver measurable results. Our teams bridge the gap between marketing and sales through a unique mix of strategy, data, and execution.

We are seeking a Marketing Operations Consultant to join our team. This role requires deep, hands-on experience with both Marketo and HubSpot and end-to-end campaign operations. You’ll architect, build, and optimize marketing automation solutions that power client growth—balancing strategy, execution, and technical precision.

You’re a good fit for Iron Horse if

You enjoy working at the intersection of strategy and technology. You take pride in building well-structured systems, clean data pipelines, and campaigns that perform flawlessly. You’re proactive, curious, and collaborative and comfortable solving complex operational challenges while partnering with strategists, marketers, and data specialists.

We’re a good fit for you if

You’re looking for a team that values both technical mastery and creativity. You want to work across leading martech platforms, help clients modernize their automation stacks, and deliver real business impact. At Iron Horse, you’ll collaborate with peers who care deeply about quality, learning, and continuous improvement.

What You’ll Do

Campaign and Platform Operations

• Architect, build, QA, and launch multi-channel programs—emails, landing pages, forms, and nurtures within Marketo and HubSpot, ensuring campaigns are technically sound, visually consistent, and measurable.
• Manage campaign execution from intake to deployment, maintaining alignment with client brand and compliance standards.
• Design and optimize workflows, scoring models, and lifecycle processes that improve lead management and conversion.
• Implement and maintain integrations between MAPs and Salesforce CRM, ensuring clean data flow, attribution accuracy, and reporting visibility.
• Develop dashboards and analytics views that help clients understand funnel performance and campaign ROI.

Optimization and Best Practices

• Conduct audits of client marketing systems to identify process gaps, configuration issues, and data-quality concerns.
• Recommend and implement operational improvements that increase efficiency and scalability.
• Provide documentation, training, and enablement sessions to help client teams independently manage and evolve their MAPs.
• Stay current on martech and AI innovations, sharing new ideas that enhance campaign performance and marketing efficiency.

Internal & Client Collaboration

• Partner closely with both Iron Horse teammates and client stakeholders to design, document, and present recommendations that enhance campaign performance, data governance, and operational efficiency.
• Collaborate cross-functionally with strategy, creative, analytics, and engineering teams to ensure technical solutions align with marketing objectives and deliver measurable impact.

What We’re Looking For

Experience and Skills

• 4-6 years of experience in marketing operations, campaign automation, or systems architecture
• Advanced, hands-on proficiency with campaign production in both Marketo and HubSpot
• Adobe Certified Expert - Marketo Engage Business Practitioner and HubSpot Marketing Software certification
• Proven ability to design and execute complex campaigns across multiple channels
• Experience developing scoring models, lifecycle stages, and attribution frameworks
• Skilled in reporting and data analysis with tools such as HubSpot dashboards, Marketo Analytics, or Salesforce reports
• Proficient in HTML and CSS for email and landing page troubleshooting
• Prior agency or client-facing consulting experience preferred
  

Mindset and Traits

• Strategic thinker who balances precision with adaptability
• Excellent communicator able to translate technical complexity into clear business insights
• Highly organized with strong attention to detail and follow-through
• Curious, proactive learner who thrives in collaborative, fast-paced environments

Bonus Points

• Understanding of Salesforce CRM, data models, and MAP–CRM synchronization
• Familiarity with Demandbase, 6sense, ZoomInfo and Clay
• Exposure to AI-driven automation tools or custom workflow development

Additional Details

This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.

This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based on team collaboration needs. Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.

This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, Long term and short term disability insurance.

Iron Horse is an equal opportunity employer.