AVP – Marketing Preference & Consent Management (L11)

Job Description:

Role Title: AVP – Marketing Preference & Consent Management (L11)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We offer Flexibility for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

As a member of the Performance Marketing Center of Excellence, within the Synchrony Growth organization, the AVP, Marketing Preference & Consent Platforms serves as a consent & marketing preference platform expert within the Database Marketing organization.

As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program activities including consent banner roll-out, customer experience and preference engagement and other associated activities.

Essential Responsibilities:

• Support Marketing Consent & Preference leadership in effectively developing, communicating and validating business requirements to cross-functional partners to ensure effective and timely product activations

• Participate in testing, QA and validation efforts, partnering with cross-functional peers to evaluate implementation of communicated requirements

• Support analytic and strategic reporting requests, and implement platform KPI's. Conduct analysis of performance trends. Provide insightful business performance reporting and make recommendations

• Become a Consent & Preference platform SME, deeply understanding data and platform architecture, data flows and processes

• Work cross-functionally with internal and external partners in support of marketing integrations

• Manage day-to-day build and run activities for consent-related activities, and perform other duties and/or special projects as required

Qualifications/Requirements:

• Bachelors degree in computer science, engineering or information technology with 6+ years of marketing technology experience or in lieu of degree 8+ years of experience required

• 6+ years of professional work experience, including:

  • 3+ years in a BA, BSA or similar role, gathering, writing & delivering detailed requirements to stakeholders, or similar product manager/owner role

  • 3+ years’ experience in Agile methodologies and processes

  • 3+ years’ experience in marketing technology and/or platforms, ideally within Consent Management

• Experience working with HTML, CSS, JavaScript, SQL and Python with direct, hands-on experience within Preference & Consent Management platforms and tools. Ability to manage consent, privacy and marketing preferences highly desired.

• Experience working within an Agile framework, leveraging Jira and comfortable participating in Agile formalities including PI Planning, reviews and prioritization.

• Demonstrated understanding and command of customer-facing platforms, applications or technologies

Desired Characteristics:

• Direct, hands-on experience within Preference & Consent Management platforms and tools. Ability to manage consent, privacy and marketing preferences highly desired

• Demonstrated understanding and command of customer-facing platforms, applications or technologies

• Participation in enterprise-wide Agile trains, utilizing planning processes, intake forms and requirements.

• Experience with AI-based solutioning focused on Agentic and/or Generative strategies

• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner

• Strong skills in project management, communications, multi-tasking are essential. Ability to work independently and relationship management are keys to success

• Experience working directly with technology suppliers to oversee improvements, troubleshoot and provide governance

• Understanding of the US Consent & Privacy landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.

• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant

• Experience with consumer financial services, ideally with exposure to credit card marketing or retail marketing. Familiar with consumer protection, privacy and related laws and policies.

Eligibility Criteria:

Bachelors degree in computer science, engineering or information technology with 6+ years of marketing technology experience or in lieu of degree 8+ years of experience required

Work Timings: 2PM - 11PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business/ team meetings, trainings, and events

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal,LPP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply

Grade/Level: 11

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