AVP, Marketing Cloud Developer (L10)

Job Description:

Role Title: AVP, Marketing Cloud Developer (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to worklife integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The AVP, Marketing Cloud Developer L10 position will function as a Marketing Cloud Solutions Architect reporting to the Marketing Tools and Technology leader. The position will be responsible for working closely with Business Analysts to deliver on strategic business initiatives for the Health and Wellness Platform. This position will also be responsible for maintaining the Marketing Cloud platform as well as growing adoption within the businesses they support.

Essential Responsibilities:

• Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform.

• Develop and maintain Marketing Cloud Personalization beacons, site maps, and campaigns.

• Customization of Salesforce Marketing Cloud solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development.

• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs.

• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud.

• Implement multi-channel strategies including web pages, cloud pages, email and/or SMS.

• Work closely with Marketing Cloud Business Analysts to understand requirements and design cohesive solutions to meet business needs.

• Create and maintain documentation related to release initiatives.

• Partner with agencies to support development and implementation of responsive, dynamic, and personalized email templates and landing pages.

• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms.

• Work with Salesforce Admins to facilitate changes in the Salesforce platform to assist with marketing strategies

• Organize, document and lead release management efforts across the platforms.

• Work with Campaign Ops teams to consume and process audience lists and update AMPScript in emails as needed.

• Implement solutions to ensure and monitor data quality within Salesforce.

• Execute Marketing Cloud Admin functions, such as user access, send class/profile maintenance, other admin configuration as needed.

Qualifications/Requirements:

• Bachelor’s degree, or in lieu of degree, 6+ years professional experience in data architecture, SFMC developer experience!

• 4+ years of Marketing Cloud experience to include:

  • Understanding of Integration scenarios and design: Data Architecture.

  • Hands-on development experience with AMPscript and SQL.

  • Salesforce Marketing Cloud Developer Certification.

• Experience with Marketing Cloud APIs (REST and SOAP) for custom integrations and data manipulation.

• Experience with Journey Builder and Automation Studio for creating and managing journeys and automated workflows.

• Familiarity with Salesforce platform fundamentals, such as Apex and Visualforce, to facilitate cross-cloud integrations.

• Ability to troubleshoot and debug complex marketing cloud automation and scripting issues.

• Experience with data segmentation and audience targeting strategies to maximize campaign effectiveness.

• Ability to work collaboratively in a highly cross-functional and fast-paced Agile Scrum team.

• Strong problem-solving skills and adaptability to evolving project requirements.

• Excellent time management and ability to prioritize tasks effectively.

• Prior experience in email deliverability best practices and working with spam filters.

• Experience working with Datorama, Tableau or other Marketing Analytics tools.

• Strong documentation and training skills.

• Proficiency with Microsoft Office Products.

• Experience with both Sales Cloud and Marketing Cloud.

Desired Characteristics:

• Development experience with HTML, CSS and JavaScript.

• Salesforce Marketing Cloud Admin Certification.

• Understanding of Agile project management.

• Understanding of data security and privacy best practices.

• Ability to interpret campaign performance data and provide actionable insights.

• Knowledge of HTML and CSS for supporting email template customization.

• Strong understanding of financial card services business processes.

• Excellent Presentation, Written and Oral Communication Skills.

• Experience leading salesforce integration projects.

• Experience leading optimization projects and standard release management.

Eligibility Criteria:

Bachelor’s degree, or in lieu of degree, 6+ years professional experience in data architecture, SFMC developer experience!

Work Timings: 2PM - 11PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business/ team meetings, trainings, and events

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal,LPP)

• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L08+ Employees can apply

Grade/Level: 11

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