VP of Product Marketing (Remote, Europe)

At LearnWorlds, we believe learning is the original human superpower — the force that turns knowledge into products, skills, and progress.
Our platform helps creators, educators, and organizations in more than 150 countries turn expertise into scalable learning experiences that sell, teach, and transform.

As AI floods the world with information, learning becomes the only countermeasure — the skill that keeps humans creative, relevant, and in control. The winners won’t be those who automate fastest, but those who learn and adapt fastest. They’ll need platforms that turn knowledge into teachable systems that scale — and that’s exactly what LearnWorlds enables.

We’re a profitable, product-led SaaS company at an inflection point — expanding from category strength into category leadership. The next stage of our growth is about precision, narrative clarity, and systemic excellence: how product, marketing, and customer experience operate as one continuous engine of learning, inside and out.

You’ll join a leadership group where:

• The Chief Product Officer drives product vision and innovation,
• The Chief Marketing Officer expands awareness and demand,
• The VP of Sales turns opportunities into revenue and growth, and
• The VP of Customer Experience ensures long-term success and advocacy.
  

Your role is to connect all three — building and leading a Product Marketing organization that turns insight into direction, strategy into stories, and stories into measurable impact.

What You’ll Do

You and your team will own the full Product Marketing engine — You will build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist.

You’ll build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration.

Category, Narrative & Positioning

• Re-define and evolve LearnWorlds’ category story and positioning across creators, training businesses, and enterprises.
• Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer.
• Ensure consistency across campaigns, website, and content through collaboration with the Chief Marketing Officer.
• Align customer education and in-product messaging with the VP of Customer Experience, so the story carries from first impression to long-term success.
  

GTM Strategy & Launch Excellence

• Build a predictable GTM system — tiered launch models, playbooks, and post-launch adoption tracking.
• Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement.
• Maintain a steady product comms rhythm: feature announcements, newsletters, webinars,  and “You Ask, We Deliver” updates.
• Turn launches into learning cycles that refine messaging, adoption tactics, and internal collaboration through varied communication channels.
  

Pricing, Packaging & Monetization

• Chair the Pricing Committee with the Chief Product Officer, Chief Marketing Officer, VP of Sales,  and VP of Customer Experience to drive packaging and monetization strategy.
• Lead pricing research, tests, plan redesigns, and add-on evaluations across tiers and business models.
• Build a pricing journey conducive to PLG growth, balancing cost increases with feature access.
• Align value communication across Product, Sales, and Customer Experience to ensure pricing clarity and trust.
  

Lifecycle, Adoption & Retention

• Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion.
• Collaborate with Product and Customer Experience to align in-app experiences, lifecycle messaging, and educational content.
• Use data to identify friction points and design interventions that increase retention and feature engagement.
• Organize customer persona data collection efforts across teams and support innovative personalization pathing throughout the customer journey.
  

Insights, Competitive & Win/Loss

• Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring.
• Deliver concise insights that inform roadmap, GTM priorities, and messaging.
• Share learnings across leadership e.g. a recurring State of the Market & Customer readout.
• Gradually seed a lightweight Analyst Relations motion as LearnWorlds expands its category presence.
  

Market Research & Product Opportunity Evaluation

• Partner with Product to research and evaluate new market opportunities, integrations, and feature directions.
• Use market sizing, interviews, and competitive analysis to assess potential impact before development begins.
• Maintain a living Market Opportunities Backlog that connects customer demand to product strategy.
• Ensure roadmap decisions are guided by evidence — real data, not intuition alone.
  

Evolve the AI-Driven LearnWorlds Signals Ecosystem

• Co-lead the growth of LearnWorlds’ AI-driven Signals Ecosystem — an intelligence layer that connects product data, customer behavior, and market insights.
• Collaborate with the Chief Product Officer, Chief Marketing Officer, VP of Sales and VP of Customer Experience to design how AI enhances visibility, speed, and decision-making across teams.
• Partner with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts while maintaining brand accuracy and human judgment.
• Guide governance, quality loops, and feedback systems that make AI a dependable, evolving asset.
• Over time, turn this Signals Ecosystem into a strategic advantage — a shared intelligence framework that helps LearnWorlds learn faster, decide smarter, and act sooner.
  

Revenue Enablement & Field Excellence

• Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos.
• Ensure internal consistency in how we enable and align teams — and external adaptability in how we communicate and sell across segments and regions. Measure success through higher win rates and expansion ARR.
• Connect enablement efforts with lifecycle insights for a unified customer experience.
  

Team & Operating Model

• Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. There is already a team with 6 eager to learn and passionate PMMs.
• Provide direction, context, and accountability — allowing PMMs to own their domains with autonomy.
• Foster a culture rooted in writing, data, and iteration; protect focus time for deep work.
• Develop both the craft and careers of your PMMs, ensuring they have space to grow and make their work visible.

What Success Looks Like 

• Narrative clarity: LearnWorlds’ story is simple, differentiated, and echoed across every touchpoint — from the website and campaigns to in-product messaging and customer education.
• Systemic GTM excellence: Launches follow a predictable process with clear tiers, briefs, and retros; decisions are faster, and success is measurable.
• Monetization uplift: Pricing and packaging experiments increase free→paid conversion, expansion ARR, increase in annual vs. monthly plans, and feature attach rates while strengthening customer trust.
• Adoption & retention growth: Lifecycle programs and in-product education raise activation, engagement, and long-term retention.
• Customer- and market-driven roadmap: Product teams integrate validated opportunity research from PMMs to guide which features and integrations to prioritize.
• AI-driven intelligence advantage: The LearnWorlds Signals Ecosystem connects product usage, customer behavior, and market insight into a shared intelligence layer that improves how teams decide, communicate, and act — turning data into strategic foresight.
• Revenue enablement impact: Sales, CX, and Partnerships operate with greater confidence and precision, supported by clear narratives, ROI stories, and battle-tested proof points.
• PMM team maturity: Product Marketing runs as a strategic function — autonomous, data-informed, and trusted to lead cross-functional clarity and growth.

What You Bring

• Depth and range. 6+ years in B2B SaaS Product Marketing — including at least 4 years in leading and growing PMM teams — with a proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies. You know what “great” looks like, and how to help others get there.
• Leadership through clarity. You lead by writing, by structuring, by removing noise. You build teams that think deeply, act fast, and understand why their work matters.
• Strategic precision. You’ve steered product narratives, pricing decisions, and GTM motions that moved real metrics — adoption, conversion, retention, ARR.
• Analytical calm. You can read data without drowning in it. You spot patterns, size opportunities, and turn numbers into direction.
• Storytelling as craft. You believe words are product features. You can explain complex ideas simply — and you teach others to do the same.
• System builder. You think in frameworks and playbooks, not heroics. You build structures that make great work easier to repeat.
• AI curiosity. You’re hands-on with AI tools — not for novelty, but for leverage. You understand how intelligence, when designed well, compounds over time.
• Cross-functional gravity. You bring product sense to marketing and marketing sense to product. You know how to align smart people without slowing them down.
• Mindset. Curious, practical, thoughtful. You care about outcomes, not credit. You share context, write it down, and keep improving the system.
  
  

Nice to have:

• Experience in e-learning, creator platforms, or customer education.
• Exposure to multi-product SaaS ecosystems.
• Comfort with tools that blend AI, automation, analytics, and storytelling.

We’re a remote-first company with optional hubs in Greece and Cyprus. We work across time zones but meet in person often enough to stay human — at retreats, offsites, and team meetups.
We keep meetings short, writing long, and ownership clear. We care more about progress than presence, and about systems that make good work easier.

What you’ll get:

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat).