VP of Marketing

About k-ID

k-ID is the global leader in privacy-first compliance and age verification infrastructure. Recognized as one of TIME’s Best Inventions of 2025 and a Tech Pioneer by the World Economic Forum, we are building the Age Layer for the internet—the infrastructure enabling digital platforms to verify age and manage compliance globally. Our platform, anchored by the Compliance Development Kit (CDK) and AgeKit, is trusted by leading game publishers and digital ecosystems. We are backed by top-tier VCs, including a16z and Lightspeed.

About the Role

The VP of Marketing will lead the vision, strategy, and execution of k-ID’s global marketing function as a key executive and growth driver. Reporting directly to the CEO, you will build and scale a world-class marketing organization, own all aspects of global demand generation, and be accountable for positioning k-ID as the category-defining leader in digital safety and compliance. This highly strategic role requires a blend of brand leadership, commercial acumen, executive stakeholder management, and operational mastery. You will lead a team spanning demand generation, product marketing, communications, and marketing operations, and play a pivotal role as a key member of the executive team.

Location & Language

• Location: United States, Singapore, or Remote

• Languages: Proficiency in English required

Key Responsibilities

Marketing Leadership and Vision

• Develop, refine, and communicate a holistic marketing vision and strategy fully aligned with company goals and growth targets.

• Serve as a core member of the executive team, driving cross-functional alignment between Marketing, Sales, Product, and Comms & Policy.

• Represent k-ID externally at major industry conferences, in analyst briefings, and with strategic partners and customers.

Demand Generation & Growth

• Architect and own a scalable global demand generation engine to drive qualified pipeline and measurable business impact.

• Set and manage ambitious targets for pipeline growth, CAC efficiency, and brand equity.

• Oversee all paid and organic acquisition channels; drive innovation in digital marketing, content, SEO, and partnerships.

Brand, Product Marketing, and GTM Strategy

• Shape and elevate the global k-ID brand across all touchpoints.

• Lead the commercial launch of new products and feature sets; collaborate with Product and Comms to build cohesive external narratives.

• Champion differentiated product positioning rooted in deep customer and market insights.

• Oversee the creation of high-impact sales and enablement collateral to accelerate GTM success.

Marketing Operations & Scalability

• Design and scale marketing operations, processes, and reporting to support rapid, global growth.

• Optimize use of AI-powered and agentic workflows to maximize team productivity and marketing effectiveness.

• Establish and lead rigorous experimentation, measurement, and KPI-driven decision-making.

Team Development & Executive Communication

• Build, lead, and mentor a high-performing, multi-disciplinary marketing team.

• Foster a culture of accountability, innovation, and continuous professional growth.

• Establish regular marketing reporting for the executive team and Board.

Minimum Qualifications

• 12+ years of progressive marketing leadership in B2B SaaS or infrastructure, with at least 5 years at the director level or above.

• Proven success scaling global marketing in a fast-growth, VC-backed or public technology company.

• Deep experience designing and executing multi-channel demand generation strategies.

• Track record of building, leading, and mentoring top-tier marketing teams.

• Strong executive presence; comfort engaging with investors, analysts, media, and C-level peers.

• Expertise with marketing operations, modern growth tooling, and AI-enhanced workflows.

• Outstanding communication, influencing, and stakeholder management skills.

Preferred Qualifications

• Experience with developer/platform or compliance/SaaS marketing.

• Success marketing to gaming, social media, or EdTech verticals.

• Direct experience working in or with highly regulated technology industries.

• Prior experience at a scale-up or Series B+ startup.

• Demonstrated expertise in public speaking, thought leadership, and industry engagement.

Benefits

• Executive-level compensation and equity package

• Comprehensive health, dental, vision, and wellness benefits

• Flexible, remote-first working arrangements

• Mission-driven culture with a commitment to digital safety for kids and teens

• Professional development, executive coaching, and industry conference participation

• Direct impact on k-ID’s growth trajectory as a core executive leader

Applicants Privacy Policy