VP of Marketing

Job Title: VP of Marketing

Salary: $160K-$200K + 20% Bonus Potential

Job Type: Full Time

Overview

Senior Helpers is seeking a highly collaborative Vice President, Marketing & Brand, to lead brand strategy, creative direction, and a highly engaged and capable marketing team.  This position reports to Chief Marketing and Growth Officer.

This role sits at the intersection of creativity and marketing execution, and involves brand storytelling, campaign/brand strategy, content creation, and digital initiatives designed to drive brand growth and business performance.

The ideal candidate is equal parts brand builder/strategist, creative chief, and inspirational leader.  This position requires tactical work and executive thinking and is for someone who has great instincts, moves quickly, and gets things done.

Key Responsibilities

• Partner on brand strategy and lead execution across PR, creative direction, and integrated marketing initiatives spanning consumer, B2B, and franchise development
• Collaborate with digital marketing to align performance strategy with compelling creative and messaging across SEO/AEO, social strategy, paid media campaigns, and conversion-focused content
• Partner closely with leadership to align brand and marketing strategies with business goals and growth objectives
• Drive integrated marketing initiatives that support lead generation, customer acquisition, franchise development, and long-term brand equity
• Lead and mentor multi-disciplinary teams including marketing managers, designers, copywriters, social media managers, content creators, and external media and PR firms
• Streamline workflows by leveraging AI and technology where gains can be created

 Qualifications

• Experience working in a Franchise system
• 10+ years of progressive leadership experience in creative, brand, and/or marketing roles
• Demonstrated success in strategically building/evolving brands
• Experience leading integrated marketing and creative teams
• Expertise managing multi-channel campaigns and creative initiatives
• Strong understanding of modern content ecosystems and social-first marketing strategies
• Familiarity/experience with AI-assisted marketing and creative tools
• Balance hands-on execution with high-level marketing strategy

What We Offer

• Competitive pay
• Medical, Dental, Vision insurance with a generous percentage paid by the company
• Flexible Spending Accounts for Health and Dependent care
• Company paid Life Insurance, AD&D, and Short-Term Disability
• Employee Assistance Plan
• Voluntary long-term disability
• 401k with excellent matching
• PTO, Personal Days, Pd. Birthday, Pd. Holidays
• Monthly reimbursement for gym membership
• Education tuition reimbursement

About Senior Helpers

Senior Helpers is a premier provider of in-home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges,

Senior Helpers has over 400 franchises across the country that have cared for tens of thousands of seniors with a pledge to “provide care and comfort at a moment’s notice.”

Our franchising support team offers fantastic franchise opportunities and support to business owners across the country. In addition, the company has corporately owned and operated locations. Services provided in the in-home care model range from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities.

The company is proud to be named the first national in-home care provider to receive certification as a Great Place to Work for consecutive years since 2019.

In addition, Senior Helpers was recently ranked #1 in Senior Care in Entrepreneur’s Franchise 500 Ranking in 2025 and 2026 and appointed to the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.