VP of Marketing

We’re a fast-growing, PE-backed enterprise SaaS company serving global organizations, with a focus on integrity, compliance, risk, and ESG. Our platform enables Chief Compliance Officers and risk leaders to build resilient and transparent organizations.

With strong product-market fit and rising demand, we’re scaling data-driven marketing to accelerate new logo growth and expand existing accounts. We’re seeking a hands-on, analytical, and commercially minded VP of Marketing to lead global pipeline generation, campaign strategy, ABM, brand, product, and customer marketing, partner co-marketing, and marketing operations.

The ideal candidate has extensive experience in selling enterprise SaaS solutions to Chief Compliance Officers (CCOs), General Counsels, and Enterprise Risk stakeholders, and excels in both strategy and execution. This role is part of the Executive Leadership Team and a key partner to Sales, Customer Success, and Product.

Responsibilities

Pipeline, Demand Generation & Growth

• Own and align marketing-sourced pipeline to ARR and PE goals.
• Execute global ABM for high-value enterprise accounts.
• Develop and implement scalable digital and field marketing programs.
• Continuously optimize funnel conversion and ROI.

Messaging, Content & Customer Marketing

• Lead development of value propositions, buyer insights, and competitive GRC positioning.
• Create compelling executive-level content (compliance, audit, risk mitigation, ROI).
• Build customer advocacy (case studies, references, communities).

Partner & Ecosystem Marketing

• Build and support channel, advisory, integration, and technology partners with co-marketing.
• Equip partners with messaging, collateral, and thought leadership.

Marketing Operations, Data & Analytics

• Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting.
• Own funnel analytics, segmentation, campaign performance, and pipeline velocity.
• Drive CAC efficiency and accurate forecasting with Finance and Sales.

Leadership & Collaboration

• Build, develop, and mentor the marketing team and agency ecosystem.
• Partner with Sales, Product, and Customer Success on GTM strategy.
• Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.

Requirements

• 10 years of B2B enterprise SaaS marketing leadership. 
• Proven track record driving measurable pipeline growth at $10M–$100M ARR companies.
• Hands-on experience: ABM, field marketing, digital demand gen, enterprise campaigns, partner co-marketing. 
• Experience marketing to CCOs, GCs, Risk/Legal/Procurement, or regulated enterprise buyers. 
• Strong command of marketing analytics, funnel math, attribution, segmentation, forecasting, Salesforce, and Marketo/HubSpot.
• Demonstrated success in a PE-backed environment: capital efficiency, KPI discipline, board reporting. 
• Ability to shift seamlessly between strategy, execution, and leadership; comfortable rolling up sleeves.

• Strategic, data-driven marketing leadership skills with strong commercial fluency - combines insight-led decision making, operational rigor, and the ability to communicate and influence at an executive level.
• Travel Requirements: ~20–30% for customer meetings, conferences, field programs, partner events, and internal collaboration.

What we offer

• A competitive salary that reflects your skills and experience.
• Flexible working hours and the freedom to work fully remotely.
• The chance to be part of something meaningful - helping to build an ethical and compliant business space around the globe.
• An opportunity to make a real, lasting impact on a rapidly growing company.

About us

Founded by a Danish human rights activist in 2004, today GAN is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds - from compliance lawyers and researchers to technology experts, designers, and developers-across our offices in NYC, Copenhagen, and London.

GAN’s unique setup within the compliance software industry and its extraordinary team helped GAN revolutionize the compliance space and raise venture capital from leading firms such as Apax and Aquiline Capital Partners.

GAN’s completely integrated and intuitive platform is trusted by many of the world’s leading brands, such as Live Nation and Barrick, to help them better manage their compliance activities all in one place. Read more at www.ganintegrity.com.

GAN Integrity is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We believe that every employee has the right to work in a positive, collaborative atmosphere that promotes equal opportunities and prohibits discriminatory practices.

At this time, GAN Integrity is unable to offer visa sponsorship, visa transfers, or relocation support for this role. Applicants must possess current and valid authorization to work in the country where they reside at the time of application.

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By submitting your application, you agree that GAN Integrity may collect your personal data for recruiting and related purposes. GAN Integrity's Candidate Privacy Notice explains what personal information GAN Integrity may process, where GAN Integrity may process your personal information, its purposes for processing your personal information, and the rights you can exercise over GAN Integrity's use of your personal information. 

We conduct interviews on an ongoing basis; therefore, we encourage you to submit your application as soon as possible.