VP of Applications Marketing

ABOUT SINCH 

Sinch is pioneering the way the world communicates. More than 200,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION 

We’re looking for a Vice President of Applications Marketing to lead marketing across Mailjet and Sinch Engage, two growing SaaS application businesses with self-serve, product-led, and sales-assisted motions. 

This is a new role, not a backfill. You’ll help build the marketing model across a portfolio: clarifying what each business needs, where teams should stay focused, and where shared capabilities can make the whole system stronger. 

Each business has its own customers, growth motion, market position, and operating reality. The job is to understand those differences, then find the places where shared playbooks, stronger operating rhythms, and cross-sell opportunities can compound across the portfolio. 

You’ll own marketing across the customer lifecycle, from acquisition and activation through retention, expansion, and advocacy. We’re looking for someone who can set the plan, get close to the work, and keep the team moving. Someone who can diagnose where growth is stuck, decide what matters most, and make progress visible. 

Key Responsibilities

• Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations  
• Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact 
• Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans 
• Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell 
• Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers 
• Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization 
• Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation 
• Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working 

About You

• You are a builder. You are at your best when the path is not fully defined, the pieces are not perfectly connected, and the opportunity requires someone to create the system, not just run the system. 
• You have led SaaS growth before, but you do not rely on a single playbook. You can diagnose whether growth is constrained by positioning, funnel performance, product experience, team rhythm, or lack of focus, then turn that diagnosis into action. 
• You are commercially grounded. You understand how marketing contributes to revenue across self-serve, product-led, and sales-assisted motions. You are comfortable with the numbers, but you care most about using them to make sharper decisions and better tradeoffs. 
• You are a strong operator inside complex organizations. You can work through distributed teams, regional stakeholders, product partners, sales leaders, and time zones without letting complexity become an excuse for slow progress. You bring urgency without creating chaos. 
• You are willing to get close to the work. This is not a role for someone who only wants to manage through layers. Some teams will need coaching, some plans will need sharper thinking, and some work will need more structure. You should be comfortable stepping in where needed while helping the team move faster and better over time. 

REQUIREMENTS 

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles 
• Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target 
• Proven success scaling product-led growth and self-serve acquisition, activation, conversion, and monetization 
• Experience operating across both self-serve and sales-assisted motions 
• Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth 
• Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance 
• Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements 
• Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users 
• Experience operating across distributed product, sales, and marketing teams in multiple time zones 
• Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work 
• Excellent communication skills across executive, regional, product, sales, and marketing stakeholders 
• Preferred Qualifications:

  • Experience marketing email, messaging, communications, marketing automation, or customer engagement products 

  • Experience in a multi-product, multi-brand, or global organization 

  • Experience with developer, marketer, SMB, mid-market, and enterprise audiences 

  • Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models 

  • Experience with pricing, packaging, plan migration, cross-sell, or monetization programs 

  • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus 

Location: This is a flexible remote role open to candidates across the United States. Preference will be given to candidates located in Central or Mountain time zones to support collaboration across North America, Europe, and APAC. 

OUR HIRING PROCESS 

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. 

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

BENEFITS

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary:

The annual starting salary for this position is between $220,000-$275,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until June 21, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.