VP Marketing & Product

About the role:
As a member of the Kipp & Zonen Senior Leadership Team, the VP of Marketing & Product will lead all aspects of strategy, marketing and product management. This includes leading Kipp & Zonen’s strategic planning process and driving cross-functional alignment to execute that strategy via long-term product roadmaps, annual commercial plans, and daily demand generation activities. The VP will be responsible for achieving both near-term growth commitments and long-term profitable share gain – while building an engaged, high-performing organization that leverages the Veralto Enterprise System (VES) for sustained success.

Key Responsibilities are:
• Transcend functional lines to serve as an enterprise-wide leader accountable to full OpCo performance.
• Develop proprietary market segmentation substantiated with macro drivers, customer insights, and competitive intelligence – align the org (up, down, across) on the most attractive segments & impactful initiatives that will extend our competitive advantage.
• Generate a prioritized view of the most valuable customer problems to solve in weather analytics; convert this to a rationalized roadmap of internal product development and external innovation partnerships.
• Expand product margins through rigorous portfolio maintenance including pricing, value engineering, product positioning, phase-outs/transitions, and component obsolescence mitigation.
• Drive market visibility and demand generation initiatives that fuel near-term revenue growth, improved customer experience, industry thought leadership, and enhanced brand equity.
• Raise the bar of performance through effective coaching, modeling leadership commitment to continuous improvement/VES, and building a culture founded on trust, collaboration, communication, and results.
 

Your Qualifications:
• 10+ years of progressive leadership experience across commercial functions including strategy, marketing, product management, sales & service in an industrial B2B environment.
• Significant experience leveraging financial models and business cases to drive investment decisions; able to distill primary and secondary research into clear conclusions and valid assumptions.
• High level of strategic agility, excellent decision making and problem-solving skills, and demonstrated abilities to drive innovation, growth, and margin expansion.
• Experience leading in a Lean environment (VES specifically a plus) and applying fundamental tools to drive results such as value stream mapping, standard work, daily management, and problem solving.
• Understands the complexity of business needs and decisions within a matrixed organization. Must be able to consider available facts, constraints, competitive circumstances, and probable consequences.
• Demonstrated leadership and managerial skills on a global level, attracting top talent, developing high performers, and holding people accountable for performance.
• High level of cultural sensitivity and awareness to lead a global organization, while also engaging effectively across an experienced global peer group.
• Superior interpersonal and communication skills; able to relate with associates at all levels of the org.
• Travel up to 40%, including occasional international travel.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.