VP, Digital Marketing Experience
SpheraSphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
The Vice President, Digital Marketing Experience is responsible for making sphera.com the hardest working salesperson in the company. This is leadership role reporting to the CMO developing the strategy, design, function, and performance of sphera.com, optimizing SEO, GEO and performance marketing. We are seeking a dynamic and experienced digital leader to take us forward to address the rapid changes in digital marketing driven by AI and zero-click searches. This role is responsible for driving customer acquisition and pipeline. The ideal candidate will have a proven track record for making a global site a company’s most valuable asset. The position partners across the marketing team, working in concert with the VPs of product and industry marketing, ABM and Marketing Operations as well as Sales and business stakeholders to ensure input and collaboration.
This is a highly visible role having regular opportunities to present strategies and progress to the to the executive leadership team.
Duties and Responsibilities:
Manage our global digital agency as well as a team of marketing professionals in UX, GEO, SEO and SEM to plan, implement, and optimize strategy, development and maintenance of sphera.com
Create an ROI model to drive measurability of every action, every asset, every campaign to ensure the most effective investments
Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement
Stay informed about industry trends, best practices, and emerging technologies and leverage this knowledge to innovate and drive continuous improvement
Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals
Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members
Elevate, inform and recommend key strategic decisions to executive leadership bringing together internal and agency experts for monthly and quarterly performance and insights reviews.
Create presentation material and conducts presentations during key meetings and seminars.
Skills Required
Proven experience building and managing company websites for integrated demand generation
Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and pipeline
Experience working globally (NA, EMEA, APAC) especially with German market
Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneous
Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals
Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
Growing experience in the rapidly ever-changing impact of AI on digital marketing
Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others
Candidates with European / German experience given preference
Qualifications Required
BA/BS Degree in marketing or related areas
12+ years of B2B marketing experience with an emphasis on digital and performance marketing within the SaaS industry
Global marketing experience for markets outside of NA
Pay:
$196,000.00 - $294,000.00 + Eligible for Variable Compensation PlanCommensurate with relevant qualifications and experience
Benefits:
Medical, Dental, and Vision Insurance
Health Savings Account
Flexible Spending Account
401(k) Retirement Plan with Company Match
Life and Disability Insurance
Critical Illness Insurance
Accident Insurance
Hospital Indemnity Insurance
Paid Time Off and Holidays
Flexible Working Schedule
Sphera is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, or any other legally protected status.
If you require a reasonable accommodation for a disability during the application or recruiting process, please email us at accommodations@sphera.com to make your request. To help us best respond, please include your name and the position you are applying for in your message.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.