Vice President, Product Marketing (Remote in U.S.)
US Green Building CouncilHOW YOU’LL MAKE AN IMPACT
As the Vice President, Product Marketing, you will lead the global product marketing function, driving the positioning, launch, and adoption of USGBC and GBCI’s products and services—including LEED, TRUE, SITES, and membership offerings.
In this role, you will define how our products are brought to market—ensuring clear value propositions, strong market alignment, and measurable business impact. You will play a critical role in connecting Product and Growth teams to ensure our offerings resonate with target audiences and drive adoption at scale.
Reporting to the SVP, Marketing and Communications, you will build and lead a high-performing product marketing team and partner closely with Product Management and Growth, and Sales to deliver effective go-to-market strategies that support organizational growth and mission impact.
Key Responsibilities
- Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunsetÂ
- Build and scale a high-performing product marketing team, establishing best practices, structure, and operating rhythmsÂ
- Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go-to-market strategiesÂ
- Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needsÂ
- Partner with Product teams to translate product strategy into market-ready narratives and launch plansÂ
- Lead go-to-market execution, including pricing, packaging, distribution channels, and integrated campaign strategiesÂ
- Develop and deliver sales enablement tools (e.g., decks, battle cards, messaging guides) to support pipeline generation and revenue growthÂ
- Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product developmentÂ
- Establish and track performance metrics to measure product marketing effectiveness and continuously optimize campaignsÂ
- Ensure consistent and compelling product messaging across all channels and touchpointsÂ
- Partner cross-functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign executionÂ
- Capture and integrate market feedback to influence product innovation and continuous improvement
Assessment Notice
Candidates who advance in the interview process will be required to complete an assessment, more details will be provided as the time approaches.
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REQUIRED QUALIFICATIONS
ExperienceÂ
- 15+ years of marketing experience, including 10+ years in product marketing leadership rolesÂ
- Proven success leading end-to-end product launches and scaling products in competitive, global marketsÂ
- Experience in sustainability, green building, real estate, SaaS, or mission-driven organizations preferredÂ
- Demonstrated experience building and leading global teams across multiple regions and time zonesÂ
- Experience working within a global product organization (preferably $75M+ revenue scale)
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field requiredÂ
- MBA or advanced degree preferred
Technology/System(s)
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Marketing analytics and reporting tools
- Familiarity with Agile or Lean product development methodologies
Skills
- Product positioning and go-to-market strategy expertiseÂ
- Strong analytical and strategic thinking capabilitiesÂ
- Cross-functional leadership and stakeholder managementÂ
- Exceptional communication, storytelling, and presentation skillsÂ
- Ability to translate complex product concepts into clear, compelling messagingÂ
- Strong organizational and team leadership capabilities
ABOUT OUR TOTAL REWARDS PACKAGE
SalaryÂ
Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.
Benefits
We offer you:
- Competitive compensation
- 401(k) with employer matching
- Professional development reimbursement
- We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claimsÂ
- Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
- 6 weeks paid renewal leave after 7 years of continuous serviceÂ
LOGISTICS
Location:Â This position is remote in the U.S.
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Work Schedule: Monday–Friday, 9:00 AM–5:30 PM in candidate’s time zone.
Travel %:Â 10 to 20% global and domestic travel
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EEO STATEMENT
The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
ABOUT US
U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system— and initiatives likes Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.
Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste.
We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.
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Our Global Impact
- Over 120,000 LEED-certified commercial projects worldwide
- Millions of square feet of certified healthy, efficient, low-carbon space
- Recognition in 180+ countries for innovation in green building and business practices
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Why Join Us?
At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals who care deeply about people, the planet, and progress. We offer:
- A purpose-driven, inclusive culture
- Opportunities to grow your career and take ownership of meaningful work
- A chance to make a measurable impact on global sustainability efforts
- We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.
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Meet Our Leaders and Learn More about our Mission:
Culture and Values Statement
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Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.