Vice President of Marketing - Pets Best
Independence Pet GroupEstablished in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Pets Best is a rapidly growing pet insurance provider committed to offering financial security to pet parents through comprehensive coverage and outstanding service. Pets Best targets younger, value-conscious consumers who wish to purchase and service accounts digitally.
Job Summary:
Pets Best is seeking a Vice President of Marketing who will report to the President. The Vice President will be responsible for developing and executing a comprehensive marketing strategy to drive revenue growth, customer acquisition, and policy retention. This leader will oversee full-funnel marketing execution, ensuring alignment with brand position and business objectives while optimizing efficiency and ROI.
This role requires expertise in analytical and performance marketing in a digital marketing / e-commerce environment. The successful candidate will be a full-stack marketer with proven experience integrating brand strategy, performance marketing, CRM, and customer experience as a unified growth engine. You’ll bring deep experience in people leadership, digital product design and development, data-driven decision-making, $15-20M+ media budget stewardship, and accountability for revenue and brand expansion.
Job Location: Remote / virtual
Main Responsibilities:
Performance Marketing & Media Management
Own marketing performance KPIs with direct accountability for revenue, sales goals, and new business writing
Manage $15-20M media budgets with operational rigor, diversifying channels and reallocating spend quickly to optimize ROI
Establish attribution modeling and performance measurement frameworks to drive measurable business growth
Digital & DTC Strategy
Lead D2C digital acquisition and conversion strategies across web, mobile, and digital channels
Drive digital product strategy, execution, and management including website and conversion rate optimization, app development, UX design, and e-commerce experience
Execute B2B2C strategies with agency, broker, and partner channels, including API integrations
Brand & Customer Experience
Develop brand strategy ensuring strong positioning and alignment to portfolio role, differentiation, and brand equity building and oversee brand management and alignment within Pets Best and to the larger organization.
Strengthen retention and LTV through data-driven customer journey orchestration and lifecycle management
Lead customer segmentation and targeting, leveraging analytics to refine acquisition and retention strategies
Design, execute, measure, and optimize breakthrough brand campaigns that improve brand health metrics and commercial KPIs.
Leadership & Collaboration
Lead and develop high-performing marketing team, building organizational capability in strategic planning, brand strategy, and integrated growth marketing.
Collaborate with Product, Underwriting, Operations, and Distribution teams to align marketing with business objectives
Foster data-driven culture integrating marketing analytics and customer insights into decision-making
Qualifications & Experience
10+ years in digital marketing with deep expertise in performance and analytical marketing
5+ years in digital distribution (consumer tech, fintech, digital subscription, health tech, or financial services) with proven D2C experience - required
Proven track record managing $15-20M+ media budgets with operational discipline to optimize and reallocate investments
Direct accountability for revenue and growth targets with experience in variable compensation tied to business outcomes
Extensive experience with UX design and digital product development in e-commerce environments
Proven success scaling digital customer acquisition, optimizing conversion funnels, and improving LTV through data-driven journey orchestration
Full-stack marketer with proven ability to integrate brand, performance, CRM, and customer experience
Strong B2B2C marketing experience; experience transitioning organizations from performance-only to integrated brand + performance approach highly valued
Expert-level proficiency in marketing analytics, attribution modeling, and KPI development
Proven experience building and managing high-performing teams, fostering strong collaboration across Product, Underwriting, and Sales, and designing modern marketing organizations for agility and operational excellence.
This role will play a critical leadership function within Pets Best, ensuring that marketing efforts drive measurable business impact while reinforcing the company’s position in the market. The ideal candidate will be an innovative, data-driven, and results-oriented leader with a passion for brand growth and customer engagement.
#LI-DNI
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)