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Vice President of Marketing

Mirion
2 hours ago
Full-time
Remote
United States

We are seeking an accomplished and visionary Vice President of Marketing to lead marketing strategy and execution across the Mirion Technologies group. This individual will play a critical leadership role in advancing the company’s growth objectives by crafting and executing integrated marketing strategies that enhance Mirion’s brand presence, drive customer engagement, and fuel commercial success across varied end-markets. 

This role combines strategic leadership with hands-on execution. The successful candidate will work with commercial and business unit (BU) teams to create high impact, high velocity marketing strategies and tactics in support of aggressive BU and group-level goals. The VP of Marketing, Technologies has responsibility to drive demand for all BUs and end-markets including Labs and Research, Defense and Security, and has a particularly strong focus on Nuclear and Advanced Nuclear. The Vice President, Mirion Technologies Marketing will also drive and support industry relationships across the nuclear energy landscape to further establish Mirion brand awareness and strategic relationships. 

Additionally, this role leads the experienced Downstream Product Marketing, EMEA and North America Marketing teams.  

 

Key Responsibilities 

Strategic Leadership 

  • Develop and lead the global marketing strategy for the Technologies group, aligning with commercial goals and corporate vision. 
  • Develop and deploy our Nuclear & Advanced Nuclear marketing strategy, partnering business unit and Marketing leadership to define value propositions, messaging frameworks, and go-to-market (GTM) plans. 
  • Drive segment positioning across traditional and digital channels, ensuring alignment with the broader Mirion brand platform and voice. 
  • Further Mirion engagement in government and industry affairs, leveraging these avenues as strategic growth drivers. 

Market & Customer Insights 

  • Conduct deep market analysis to identify trends, competitive landscapes, and customer needs in the nuclear energy industry and other end-markets. 
  • Utilize data and insights to shape marketing campaigns, refine targeting, and identify new market opportunities, including in SMR and advanced reactor ecosystems. 
  • Support strategic account marketing efforts. 

Campaign Development & Execution 

  • Oversee planning and delivery of integrated marketing campaigns, product launches, and event strategies that support revenue targets and business development. 
  • Partner with digital marketing, content development, and PR teams to drive thought leadership and lead generation efforts across the Technologies group. 
  • Ensure marketing programs are measurable, aligned with sales, and produce tangible impact. 

Team Leadership & Cross-Functional Collaboration 

  • Lead and mentor Downstream Product Marketing, EMEA and North America Marketing teams. 
  • Collaborate closely with product management, commercial, communications, and digital marketing teams to ensure seamless execution. 
  • Represent the marketing function in Technologies group leadership meetings and strategic planning sessions. 

 

Qualifications 

Required: 

  • 10+ years of B2B marketing experience, with at least 5 years in a leadership role, ideally within the energy, nuclear, or industrial technology sectors. 
  • Demonstrated success in leading marketing for complex, technical products and services. 
  • Proven ability to develop and execute successful go-to-market strategies in global markets. 
  • Strong analytical, communication, and leadership skills. 
  • Domestic and international travel 20 -  25% .

Preferred: 

  • Experience in the nuclear or energy sectors with past experience with radiation safety technologies a plus. 
  • Prior experience in a matrixed, global organization. 
  • Familiarity with Salesforce, HubSpot and marketing automation tools.