Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

Vice President, Member Growth Marketing (B2C)

The Role

Marathon Health is seeking a strategic, data-driven Vice President of Member Growth Marketing (B2C) to lead the next chapter of our member engagement and activation strategy.

This leader will build and scale a world-class member growth marketing function that connects our brand promise to measurable engagement outcomes: driving enrollment, activation, and care utilization across millions of eligible members.

Reporting directly to the Chief Marketing Officer, the VP will serve as the enterprise leader for member engagement, working cross-functionally with Client Success, Operations, Product, Data, and Growth teams to ensure engagement is pursued and achieved with corporate-level focus and company-wide muscle.

This role is ideal for a growth-minded executive who thrives at the intersection of strategy, data, and execution, and with a proven track record of building predictive- and precision-driven engagement engines.

Key Responsibilities

1. Define and Operationalize the Member Growth Strategy

• Develop and lead the strategic vision for member engagement across the full lifecycle, from eligible population outreach to care activation and retention.
• Establish clear definitions, KPIs, and frameworks for “engagement” that align with Marathon and its client’s company objectives and financial outcomes.
• Partner with the CMO and ELT to position engagement as a company-wide growth lever, not merely a marketing function.

2. Build and Lead a World-Class Growth Marketing Organization

• Lead and evolve the member marketing team to maintain and elevate team impact around:
  • Lifecycle & Marketing Operations: to drive automated, best-in-class, data-driven journeys, experimentation, and optimization.
  • Programmatic Marketing (Innovation Pod): to test and scale new acquisition and engagement ideas among specific clients and across the book of business.
  • Engagement Insights & Analytics: to integrate data science, segmentation, and predictive modeling into day-to-day marketing execution.
  • Creative & Content: to modernize messaging, storytelling, and campaign execution.
• Recruit, mentor, and retain world-class member growth marketing talent; nurture creative, analytical, and technical expertise.

3. Enhance Marketing Data and Technology

• Partner with the Data and Tech to define a next-gen Member Data Platform (MDP), connecting eligibility, marketing, registration, and clinical data.
• Expand marketing automation capabilities to enable personalized, omnichannel member engagement and precision marketing.
• Integrate predictive analytics, segmentation models, and experimentation frameworks to continuously optimize activation and engagement performance.

4. Drive Enterprise Focus and Alignment

• Chair the Engagement Council, a cross-functional governance group spanning Marketing, Operations, Client Success, Tech, Product, and other key stakeholders.
• Ensure engagement strategies are built into client contracts, onboarding, and renewal planning.
• Partner with Product and Operations leaders to translate insights into improved access, outreach, and experience.

5. Measure, Learn, and Scale

• Build dashboards and reporting frameworks that clearly tie engagement activity to business outcomes (PGs, ROI, retention).
• Further a culture of experimentation and use data to test, learn, and iterate on what drives activation and engagement.
• Communicate impact to the executive team, highlighting performance trends, insights, and investment priorities.

About You

You’re a builder. You’ve led or scaled a modern growth marketing organization inside a fast-moving, data-driven business, ideally in healthcare, digital health, or B2B2C environments.

You’re a translator. You can connect data and strategy to real-world execution, helping Marketing, CS, and Ops work together to drive measurable engagement and retention.

You’re both strategic and hands-on. You know how to architect systems and frameworks, but you’re equally comfortable getting into the details of segmentation, lifecycle journeys, and campaign measurement.

You’re people-first. You develop strong, high-performing teams and create clarity where there’s ambiguity.

Qualifications

• 15+ years of experience in growth, lifecycle, or member marketing; 5+ years leading teams at a VP or equivalent level.
• Deep expertise in B2C or B2B2C growth marketing, ideally within healthcare, health tech, or employer-sponsored care models.
• Strong background in lifecycle marketing, predictive analytics, and marketing automation platforms (Braze, Iterable, SFMC, etc.).
• Proven success building and leading cross-functional teams that integrate data, technology, and creative solutions to drive measurable outcomes.
• Analytical mindset with demonstrated ability to translate insights into action.
• Exceptional executive communication and change management skills.

Why This Role Matters

Member engagement is the single biggest driver of client satisfaction, clinical outcomes, and revenue growth at Marathon Health.

The VP of Member Growth Marketing will be the architect of that system — building the team, data, and processes that turn engagement into a competitive advantage and growth multiplier.

This is a career-defining opportunity to transform how millions of members experience healthcare and how Marathon delivers on its mission.

Pay Range: $170,000 - $250,000/yr

The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. This position is also eligible for an annual incentive.

We are accepting applications for this position until a candidate has been selected.  To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.