Vice President, Marketing

About Hatch

Hatch is the AI growth engine for service businesses, trusted by 2,000+ brands in home services and home improvement. The Hatch platform unifies voice, SMS, and email powered by AI and automation, delivering best-in-class lead management, re-engagement, and operational tools to home services pros.

Role Overview

We’re seeking an ambitious, data-driven VP of Marketing to lead and expand Hatch’s marketing efforts in the rapidly growing AI SaaS sector for home services. The VP, Marketing will drive strategic brand positioning, demand generation, and customer growth—establishing Hatch as the market leader in AI-powered lead management.

Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.

What you'll do:

• Product Positioning & Messaging: Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses.

• Demand Generation: Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth. Ensure Hatch is recognized at key conferences, trade shows, and community gatherings as the leader and trusted partner for AI-powered lead management in home services.

• Brand Leadership: Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses.

• Product Marketing: Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches.

• Content: Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends.

• Performance & Analytics: Set KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvement.

• Team Leadership: Build, mentor, and scale a high-performing, cross-functional marketing team.

What it takes to succeed:

• You are scrappy, hands-on, and ready to build from the ground up—willing to dive in head first to establish the marketing function, processes, and foundational team.

• You thrive in fast-moving, high-growth environments, and you aren’t afraid to try new things or pivot as needed.

• You are equally comfortable rolling up your sleeves on tactical work as you are building and scaling your team.

• You see yourself as THE marketing leader—owning the function, setting the vision, and being accountable for results.

• You are comfortable working with a CEO who is product-led but has limited direct marketing expertise; you're ready to educate, influence, and drive the strategy independently.

• A strong sense of ownership, grit, and the ability to motivate and lead by example.

Preferred Qualifications:

• 8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals.

• Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment.

• Data-driven mindset with expertise in marketing analytics and performance optimization.

• Experience leading teams across content, demand generation, and product marketing.

• Exceptional written, verbal, and visual communication skills.

• Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.).

• Passion for driving real customer impact through technology and operational excellence.

What you'll get:

• Effective your first day: Full medical, vision, and dental

• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday

• Up to 14 weeks of parental leave

• Monthly wellness subsidy

• Work from home reimbursement

• Flexible spending account

• 401(k) retirement savings plan

• Employee stock purchase plan

• Compensation range for this position is $250,000 - $300,000 annually. You may also be offered a bonus, restricted stock units, and benefits.

Why Hatch?

• Be a core leader at a company transforming how service businesses communicate and convert with AI.

• Work with industry-leading customers and a visionary team, committed to innovating every part of the customer journey.

• Competitive salary, equity, and benefits package.

• Opportunity to define the next decade of AI-driven marketing in service industries.

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.