US-based Head of Brand & Marketing at The Cycle (remote)

About The Cycle

The Cycle is a functional beverage brand built around women's health, with four SKUs formulated to support women through every phase of life. We're building the category-defining brand in women's health beverages, with growing retail presence and a fast-growing community.

The Opportunity

We're looking for a Head of Brand & Marketing to own brand strategy and marketing execution as we scale through our next phase of growth. This is a senior individual contributor role — not a "manage a team of 10" role. You'll work directly with the founder, lead a small group of contractors and existing team members, and build the marketing engine that turns The Cycle into a household name in women's health.

The right person will treat the pace and pressure of an early-stage CPG brand as fuel, not friction.

What You'll Own

Brand strategy and category narrative. You'll own the story of The Cycle — what we stand for, how we talk about women's health, and how we position in a fast-evolving category. You'll work with the founder to evolve the brand's voice, visual identity, and editorial point of view.

Retail go-to-market. You'll lead the marketing plan that turns shelf placement into shelf velocity — demo strategy, in-store activation, retail-specific campaigns, and the cross-channel push that supports each new account.

PR and earned media. You'll manage external PR partners, drive founder-led press, and own relationships with key women's health, lifestyle, and trade press.

Health Professional Ambassador Program. You'll scale our HCP program, building partnerships with MDs, RDs, and women's health practitioners and creating the operational backbone that makes those relationships durable.

Content and education engine. Women's health is an education-first category. You'll build a content strategy — across social, owned, podcast partnerships, and SEO — that establishes The Cycle as the authoritative voice in the space.

Community and IRL. You'll build community programming through events, retail activations, and digital community infrastructure, working with our retail partners to create in-store experiences that drive trial and retention.

Marketing budget and ROI. You'll own a meaningful marketing budget and be accountable for clear, founder-aligned metrics: trial rates, repeat purchase, unaided category recall, organic search volume, and ambassador roster growth.

Who You Are

• You've done this before — at a CPG brand in the early-to-growth stage, ideally in functional health, wellness, beverages, or supplements. You know what it's like to build marketing from scratch, scale on a tight budget, and earn every customer one demo at a time.

• You think strategically and execute relentlessly. You can build a quarterly plan and you can also write the email blast yourself, brief the photographer, negotiate with the podcast network, and review the PR pitch — all in the same day.

• You understand that women's health is an education category, not a lifestyle category. You're skeptical of generic influencer playbooks and excited about deeper, slower-build moats: practitioner authority, community, content, and founder-led brand.

• You have strong opinions and hold them loosely.

• You bring rigor to a creative function — you measure what works, kill what doesn't, and don't get attached to vanity metrics.

• You're comfortable being scrappy and resourceful. You know how to get more from a tight budget than most people get from an unlimited one, because you've had to.

• You're a strong writer. Marketing in this category lives or dies on words, and yours need to be sharp.

What We're Looking For

• 5–10 years of experience in brand and marketing roles at CPG companies, with at least 2–3 years at the Director level or equivalent

• Direct experience scaling a CPG brand through national retail launch

• Functional health, wellness, supplement, or beverage experience strongly preferred. Women's health experience is a major plus

• Hands-on operator mindset. You've personally written copy, briefed creative, managed PR, run paid media, and built ambassador programs — not just managed people who did those things

• Track record of working with limited resources. Big-CPG-only backgrounds without startup experience are unlikely to be a fit

• Excellent founder-collaborator instincts. You know how to push back, when to align, and how to translate founder vision into operational reality

What We Offer

• Compensation: base salary, commensurate with experience

• Equity: Meaningful equity stake at a pivotal stage of growth

• Remote-first: Work from anywhere in the US. We come together for quarterly offsites and key in-person moments

• Health benefits: Standard medical, dental, vision

• Real ownership: This role reports directly to the founder. You will set the marketing agenda for the company

• A genuinely kid-friendly culture: We're a team of parents building a brand for women, and we mean it when we say family comes first. Bring your kids on calls. Build your day around school pickups and nap schedules. Take the meeting from the carpool line. We trust you to get the work done — and we never want you to feel like you have to choose between being present at work and being present at home.

• Travel is expected and covered — retail and community activations mean you'll be on the road.

Hiring Process

We keep it straightforward and respect your time:

1. Intro call with our recruiting partner, Hire5 — 45 min to align on the role, your background, and what you're looking for

2. Call with Anastasia (Founder) and potentially one or two team members — a real conversation about vision, priorities, and fit

3. Test task (final stage only) — a short practical exercise to see how you think; only for finalists who've made it through the full process

4. Offer

We read every application. We respond to every application. The note matters more than the resume.