Strategic Marketing Lead

Department: Marketing

Employment Type: Full Time

Location: Philadelphia (remote)

Description

How You Will Help

• Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical. 
• Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts. 
• Manage editorial content and strategy for the vertical, including development of both print and digital content. 

• Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives. 
• Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables. 

• Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives. 

• Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects. 
  This may include: 
• Campaign development and project briefs 
• Digital tactics such as email, social media, video, and SEO/web content strategy 
• KPI-driven lead management programs 
• Coordinate work across internal teams and external partners, including creative agencies, event support companies, advertising partners, and other specialty vendors. 

• Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings. 
• For trade shows and similar events, manage the event budget, production schedule, content strategy, on-site logistics, and lead-generation processes. Support other event formats as required in partnership with relevant teams. 

• Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs. 
• Facilitate strategic communication and collaboration across teams to maintain alignment and ensure delivery of high-quality marketing execution. 

• Manage relationships with external digital agencies, creative partners, developers, and technical vendors. 
• Provide clear briefs, oversee project timelines, and evaluate performance to ensure on-time, high-quality deliverables. 
• Assist in evaluating new marketing technologies, tools, or partners. 

What You Will Bring

• Bachelor’s degree in marketing, Communications, Business, or related field. 
• Minimum 7-10 years of corporate marketing experience 
• Experience in the construction, building materials, architecture, or industrial manufacturing industries. 
• Experience managing external agencies, internal marketing teams or freelance resources. 
• Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot). 
• Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences 
• Experience supporting product commercialization and B2B value-proposition development strongly preferred. 
• Strong strategic thinking with the ability to translate business goals into effective marketing initiatives. 
• Experience with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources). 
• Detail-oriented with strong analytical and problem-solving capabilities. 
• Comfortable working in a fast-paced, matrixed organization 
• Curiosity, openness to learning new technologies