Sr Social Media Marketing Analyst - REMOTE

Job Details

The stated pay range is based on a national-average location.  Actual salary is determined by factors including relevant work experience, skills and location.  This position is bonus eligible. Candidates and associates may be asked to travel to corporate offices for interviews, training and/or meetings.  Work cannot be performed from outside of the United States.

CNO Financial Group is hiring a Senior Social Media Marketing Analyst to be responsible for monitoring and responding to activity on social and web platforms to support the Consumer & Worksite business functions at CNO. This role supports day-to-day community engagement; manages content creation; analyzes trends related to CNO’s digital brand presence; and contributes recommendations to further brand engagement across CNO’s portfolio of brands. The Sr Social Media Marketing Analyst also supports brand integrity and risk management by moderating conversations, handling escalations, and partnering with internal teams to address compliance, reputational, and customer related issues. This role collaborates cross functionally to plan and execute social, marketing, and public relations initiatives while ensuring consistent brand voice and audience appropriate messaging. Through ongoing performance monitoring and insight sharing, the role helps optimize content strategy, community experience, and overall digital engagement effectiveness.

This is your opportunity to shape how our brands show up every day. You’ll own community engagement across social platforms, blending thoughtful content creation with real‑time audience interaction, trend analysis, and brand risk awareness. You’ll collaborate closely with marketing, PR, and compliance partners, using judgment, empathy, and data to guide conversations and protect brand integrity. With flexibility to work remotely and the chance to influence strategy. It’s an ideal role for a social media professional who wants their work to truly matter.

As a Senior Social Media Marketing Analyst, your responsibilities will include:

• Monitor and support agent and community compliance on social platforms by reviewing activity against established guidelines, following defined review and escalation processes, and partnering with internal teams for appropriate follow‑up.

• Manage day‑to‑day social community interactions, including questions, feedback, escalations, and sentiment, to ensure a consistent, positive, and on‑brand experience.

• Monitor social channels for brand, reputational, and public‑relations risks, exercising sound judgment and escalating issues in alignment with established guidelines and internal partners.

• Provide end‑to‑end social media support for prospects, customers, and recruits, balancing customer care, community engagement, and brand voice expectations.

• Draft, publish, and engage with content across social media channels, adapting brand messaging into clear, empathetic, and platform‑appropriate responses and short‑form content.

• Identify trends, risks, and opportunities through ongoing community and performance monitoring, and share insights and recommendations with internal stakeholders.

• Identify and propose content opportunities across digital channels, and support content calendar management through coordination, editing, approvals, and CMS publishing.

• Partner with internal teams, external vendors, and contract writers to support timely delivery of high‑quality written and visual content aligned with brand standards.

The Senior Social Media Marketing Analyst position is well-suited for you if you:

• Demonstrate strong knowledge of social media platforms, digital content best practices, measurement techniques, and emerging web, search, and social trends.

• Support community management efforts, including moderation, engagement, escalation handling, and basic sentiment analysis.

• Apply sound judgment and follow detailed workflows when managing sensitive, high‑visibility, or compliance‑related social interactions.

• Leverage a solid understanding of marketing and public relations principles to support planning and execution of related initiatives.

• Create and adapt clear, effective content using strong writing, copy adaptation, and grammar skills, with practical knowledge of hashtags, link tracking, and KPIs.

• Provide high‑quality customer service to internal and external stakeholders while representing the brand in public‑facing digital environments.

• Collaborate effectively with senior leaders and external partners using strong interpersonal, problem‑solving, and analytical skills.

• Manage multiple priorities independently in a fast‑paced environment while staying highly organized, deadline‑driven, and proficient in Microsoft Excel, Word, PowerPoint, CMS platforms, and basic HTML/CSS.

What you’ll need:

• Bachelor’s degree in Advertising, Marketing, Public Relations, Communications, Journalism, or equivalent experience required

• 5 years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms.

What will set you apart:

• 6+ years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms.

• Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan with company match
• Short-term & long-term disability insurance
• Paid time-off and corporate holidays,
• Paid parental leave
• Company paid life insurance

Click on this link for additional information.

CNO embraces flexibility and encourages you to work where you’re most productive.  Associates who live within a 60-mile radius of a corporate office (Carmel, Chicago, and Orlando) have access to come into that office.

Associates who live outside of a 60-mile radius of a corporate office (Carmel, Chicago, or Orlando) may perform this role full-time work from home (WFH) from any US based location, as long as you are willing to work central or eastern time zone hours.  

All associates may be asked to travel to varying corporate offices periodically.  Work cannot be performed from outside of the United States.

CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents.  Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of People Focused, Integrity, Customer Driven, and Excellence. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Chicago, Orlando and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company.  We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Compensation

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.